PeakPlay.ai
A brand identity that combines innovation and passion
We had the opportunity to collaborate with PeakPlay.ai, a platform dedicated to soccer players and coaches, to create a brand identity that perfectly reflects their values and vision. We were able to put our approach and creative process to the test on this rebranding project.
A brand image that embodies PeakPlay.ai’s DNA
PeakPlay.ai is an innovative platform that quantifies the individual performance of soccer players through precise statistics and data. Intended for Quebec soccer teams, it aims to become an essential tool for coaches, offering them advanced technologies and methods, including statistics and artificial intelligence, to analyze the data collected and guide decisions to optimize player development.
PeakPlay.ai is founded on the values of innovation, excellence, collaboration and passion for sport. The brand image should represent these values and combine the world of soccer and technology.
Colors
For the color palette, we chose neutral shades such as white, black and shades of gray, so as not to interfere with the identity of the different soccer teams. We also added a dark color to bring depth and maintain a professional aesthetic. Although the main palette was selected, the accent colors explored were offered as options.
Logos
We designed a more compact logo, with a dynamic reading of the brand name. Graphic elements are divided between icon and typography to maintain balance and simplicity. The two elements can be used separately, making it practical for use in different formats, such as mobile displays.
The shape of the balloon is clean yet realistic, preserving the simplicity of the logo. The graph is placed on the balloon’s laces and the angle of the balloon recalls growth (line up).
Typography
We highlighted the word “play” with its size and stylized shapes. Then we chose a Google Fonts font for titles and text. It offers a number of advantages: as well as being free, it’s available on several software packages, which is very practical for maintaining visual identity when creating content and presentations. It also provides a simple aesthetic that allows other visual elements to shine through.
