Montreal SEO Agency
We are Orphic, the SEO agency dedicated to optimizing your online visibility.
SEO Strategy
An optimization plan designed to enhance your website’s visibility in search engine results by combining techniques, content, and link acquisition.
SEO Audit
Evaluate your site’s performance and identify areas for optimization.
Keyword Research
Identify the terms and phrases most commonly used by your target audience to optimize your website’s content and attract qualified traffic.
SEO Strategy
An SEO strategy is an action plan aimed at improving your visibility on search engines. At Orphic, we ensure that we develop customized strategies aligned with your goals, guaranteeing that every effort contributes to sustainable and high-performing results.
When establishing your search engine ranking, several key factors are taken into account. Google places particular importance on:
- Content quality
- Keyword usage
- Backlinks
- Technical SEO
- User experience
- Mobile compatibility
- Tags and metadata
- Recently/frequently updated content
That’s why Orphic ensures that each of these factors is taken into account when developing your SEO strategy.
Key Elements of a Strong SEO Strategy
A strong SEO strategy is both structured and diverse. It includes several components, each of which significantly impacts your site’s ranking.
Technical SEO
This includes all the optimizations made to the structure and technical aspects of a website to improve its search engine ranking. Specifically, technical SEO focuses on improving loading speed, mobile compatibility, indexing, site architecture, tags and metadata, and your website’s security.
Keyword Research
This involves identifying the terms used by your target audience to attract qualified traffic. While this step may seem simple, it is crucial as it guides all content creation and conditions the success of your SEO efforts.
On-Page Optimization
Refers to actions taken directly on a website’s pages to improve its organic search ranking (SEO). It includes several essential elements such as content, HTML tags, URLs, internal links, image optimization, and user experience.
Off-Page SEO
Refers to actions taken outside your website to improve its search engine ranking and credibility. To enhance your off-page SEO, our team works on backlinks, social media mentions, online reputation, and local citations.
Copywriting
Encompasses the creation of all content published online. It is a vital part of any content strategy and requires a significant time investment. This is why our team includes professional web writers who produce informative, engaging, and SEO-optimized content. Their work not only improves your visibility on search engines but also converts visitors into customers. High-quality web content strengthens the user experience and enhances your online credibility.
Analysis and Monitoring
Measures your website’s SEO performance using analytics tools to adjust the strategy based on results. Our experts use various tools to evaluate different parameters impacting your site’s performance. These parameters include ranking tracking, traffic analysis, page performance, and backlink monitoring.
SEO Audit
An SEO audit is a comprehensive analysis of your website’s performance, aimed at identifying areas to optimize in order to enhance its visibility on search engines.
During this audit, we thoroughly evaluate the technical, structural, and content aspects of your site. We focus on key elements such as loading speed, architecture, keywords, backlinks, and resolving any technical issues.
This audit is essential for developing a tailored SEO strategy perfectly aligned with your market and objectives. By following this approach, you will stand out from your competitors and significantly improve your ranking in search results.
Key Elements of an SEO Audit
A complete SEO audit consists of three essential components, all critical for successful optimization. Our team of SEO experts conducts these three distinct evaluations to fully understand the current state of your site and develop a tailored action plan perfectly suited to your needs.
Technical SEO Audit
The technical SEO audit assesses the technical quality of your website. Our experts analyze aspects such as loading speed, user experience on both desktop and mobile, and security—factors that Google considers when evaluating the quality of your site. Our goal is to ensure that your site follows search engine best practices, optimizing your visibility and increasing your organic traffic.
On-Site Audit (On-Page Content)
The on-site audit, also known as the on-page audit, is a detailed analysis of internal website elements that directly impact SEO. It focuses on optimizing content, meta tags (titles, descriptions), URLs, site structure, images, and user experience. This audit ensures that each page is properly optimized for relevant keywords, accessible to search engines, and provides an optimal user experience, all aimed at improving your ranking in search results.
Off-Site Audit
An off-site audit (or off-page audit) is an analysis of external factors influencing a website’s organic search ranking (SEO). Unlike the on-site audit, which focuses on internal elements, the off-site audit examines the site’s online reputation, the quality and quantity of backlinks (incoming links), social media mentions, local citations, and other external signals. This helps our experts gauge the authority and credibility of your site, providing a better understanding of its ranking in search results.
Keyword Research
Keyword research is a crucial step in developing an effective SEO strategy. This in-depth analysis helps identify the most searched terms by your target audience to better understand their needs and expectations. Based on these keywords, we structure our SEO content creation to ensure better visibility in search results and increased relevance for your users. This not only attracts qualified traffic but also enhances the user experience and strengthens your ranking over the long term.
Essential Components of Keyword Research
To achieve optimal results, keyword research must be conducted with care and precision. Our SEO agency focuses on three key aspects during this analysis:
Analysis of Your Current Positioning
We evaluate how your site ranks for relevant keywords compared to your competitors. Our team identifies the keywords your site already ranks for and assesses your site’s performance for these terms.
Keyword Identification
Identify the relevant keywords for your target audience. This helps reorient your site’s content using terms that will generate quality traffic.
Competitor Analysis
We examine the SEO strategies of your main competitors to identify their strengths and weaknesses. We start by identifying your competitors, then analyze the keywords they rank for. By comparing your competitors’ SEO performance to yours, we can identify gaps to fill and opportunities to capitalize on.
Copywriting
Creating optimized content for websites aimed at informing, attracting, and engaging users, while improving the website’s organic search ranking (SEO).
Link Building (Backlinks)
Obtaining high-quality links to your site to strengthen its authority.
Local SEO
Optimizing a website to target users in specific regions.
Copywriting
Web writing encompasses the creation of all the content you share across your various platforms, such as your website, blog, or social media. To project a professional image, this content must be engaging, consistent, and well-structured. Well-optimized content acts as a pivotal component in an SEO strategy, enhancing your website’s performance and impact.
By entrusting your web writing to an SEO agency like Orphic, you ensure that your content is optimized to improve your search engine rankings, generate qualified traffic, and expand your customer base. With our expertise, we also create content that converts visitors into customers, maximizing your results.
Key Aspects of Copywriting
At Orphic, we ensure that all content shared across our clients’ platforms is cohesive and professional. That’s why we offer a comprehensive web writing service that includes:
SEO Content Creation
Crafting texts that are optimized for search engines while meeting user expectations. SEO content creation combines natural search engine optimization (SEO) techniques with a user-centered approach to attract qualified traffic. This includes the strategic integration of keywords, optimization of tags (titles, meta descriptions), structuring content with headings and subheadings, and creating relevant, informative, and engaging texts that encourage visitors to stay on the site and convert.
Content Optimization
Optimizing a website’s existing content to maximize its visibility on search engines (SEO). Similar to SEO content creation, we use various content optimization techniques, such as strategic keyword integration, optimization of tags (titles, meta descriptions), improving content structure (headings, subheadings), and optimizing images.
Social Media Content Creation
Producing posts optimized for better search engine visibility while maximizing user engagement on social platforms. Unlike website content creation, SEO content for social media integrates relevant keywords and strategic hashtags to boost visibility, while being adapted to a shorter, more engaging format.
Link Building (Backlinks)
To increase your website’s authority, it’s essential to have high-quality links pointing to it. Link building is a crucial component of an effective SEO strategy, helping your site climb in search results. That’s why we consider link acquisition an indispensable element of any successful SEO strategy.
Key Aspects of Link Building
At Orphic, to create an optimal and tailored link network, we base our link building strategy on two main pillars:
Creating High-Quality Backlinks
This involves obtaining inbound links from reliable, relevant, diverse, and high-authority websites that point to your site. It’s wise to entrust this task to professionals like our SEO agency team!
Listing in Niche Directories
Registering your website in specialized directories related to your industry or niche. These directories categorize and list websites based on specific topics (e.g., health, technology, finance), allowing your site to gain relevant backlinks and improve its visibility with a targeted audience.
Local SEO
Our local SEO service is designed for businesses offering services in specific geographic areas, whether it’s at the city, regional, or even national level. Our experts tailor your content to better target these local markets and implement effective strategies on Google Maps and Google My Business. The goal is to attract consumers from targeted regions by optimizing your visibility in local search results.
Local SEO is also an effective tool for expanding your customer base. By creating content pages specific to the areas you wish to serve, you generate more qualified local traffic, which can translate into increased sales in those targeted regions.
Key Elements of Local SEO
To reach users from specific regions, our team implements strategies specifically designed to achieve this goal. These strategies include:
Creation or Optimization of Your Google My Business Listing
Google My Business (GMB) is a free tool provided by Google that allows businesses to manage their online presence on the search engine and Google Maps. We offer ways to optimize your Google My Business listing to highlight your service offerings in specific regions (e.g., hours, address, photos, reviews, etc.).
Integration of Local Keywords
This involves integrating keywords such as the city or region name, along with terms related to your business activity, into the content, tags, and URLs. This helps your site rank better for your services in targeted geographic areas.
Local Citations
Refers to the consistent online mention of your business name, address, and phone number across various websites, directories, and local platforms. These citations can appear on business directories like Yelp, Yellow Pages, Google My Business, or on local websites and blogs. This helps enhance your business’s credibility and visibility with search engines.
What is an SEO agency?
Search Engine Optimization (SEO) aims to improve a website’s ranking on Google and other search engines. A better ranking attracts more visitors, which leads to a higher conversion rate and, ultimately, increased sales!
An SEO agency specializes in optimizing websites to maximize their online visibility. It uses various methods to improve a site’s position in search results, such as keyword research, copywriting, link building (backlinks), and local SEO. The SEO process requires continuous effort over several months, but the results are well worth the investment.
Why is SEO important?
Search engines are heavily used by consumers, whether they’re looking for a service or a product. That’s why it’s important to appear among the top search results. More specifically, SEO allows you to:
Increase visibility
SEO enhances your website’s visibility by positioning it among the top search engine results, attracting more users and increasing traffic to your site.
Boost credibility
Consumers tend to trust businesses that appear in the top organic search results.
Long-term effects
While SEO requires ongoing effort and its effects are seen over the long term, the improvements made to your site are never lost and continue to benefit you over time!
Return on investment
SEO is a short-term investment that provides long-lasting and continuous benefits. Once properly implemented, this strategy continues to generate traffic without additional costs.
Want to learn more about our SEO and web marketing services?
Our team of experts will be happy to answer your questions and introduce you to our wide range of web marketing services. Contact our web agency today!
Our SEO Agency’s 5-Step Approach
While each client is unique and we customize our methods for each one, our approach as an SEO agency can be summarized in 5 simple steps. Contact us to develop a tailored strategy suited to your needs!
Kick-off Meeting
We always start developing an SEO strategy with a meeting to fully understand your business. During this discussion, you’ll share your expectations, goals, and budget—everything we need to build a plan perfectly tailored to your needs. This first step includes:
First Contact
Information Gathering
Defining Goals and Needs
SEO Audit
We begin with an in-depth analysis of your website’s performance to identify areas for improvement that will increase your visibility on search engines. Through the SEO audit, we can develop a customized SEO strategy that will help you reach your goals. This phase includes:
Website performance assessment
Identifying Key Elements
SEO Strategy Development
Based on the SEO audit and considering your expectations, goals, and budget, our experts create a tailored strategy for you. This plan will guide all the SEO efforts deployed in the coming months. At this stage, we conduct keyword research, identify content to be created, and evaluate backlink opportunities. In summary, this step includes:
Budget assessment
Keyword Research
Content identification
Backlink opportunities
SEO Strategy Implementation
Once we have your approval, we begin implementing the initial stages of the established plan. We are always available if you wish to make adjustments to your SEO strategy as it evolves over time. This step includes:
Content creation
Link building
Performance Monitoring and Reporting
We like to conduct monthly check-ins with our clients to update you on your website’s performance (via key success indicators) and the SEO efforts carried out over the past month. The frequency of these meetings can be adjusted according to your needs. This includes:
Monthly monitoring
Performance report
Why work with our SEO agency?
A proactive SEO agency
We are passionate about the world of the web and genuinely enjoy seeing our clients’ websites evolve and improve in performance. This passion drives us to always stay on top of the best opportunities to optimize each site. Thanks to this proactive approach, we provide our clients with unparalleled SEO optimization.
Our priority: results that satisfy you
At Orphic, our clients’ success is our greatest motivation. That’s why our approach is designed to maximize the profitability of the SEO efforts we deploy to deliver results that exceed your expectations. To achieve this, we’ve developed a comprehensive SEO service that adapts to the needs of both small and large businesses.
A team that rivals the biggest brands
Our SEO agency stands out with a professional team, where each member’s talent is fully utilized. This allows us to produce high-quality work that competes with the biggest brands! Additionally, we distinguish ourselves with our highly personalized approach, an asset greatly appreciated by our clients.
Transparency at the heart of our approach
We believe transparency is essential to a successful business relationship, especially in SEO. Since SEO work spans several months, we maintain regular communication to keep you informed about the actions being taken and your site’s performance. This approach allows us to build a relationship of trust with our clients.
Trust our SEO agency today!
Enhance your online presence with the expertise of the Orphic team. Contact us for a free quote!
FAQ about our SEO services
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What are the key elements of a successful SEO strategy?
A successful SEO strategy relies on three key elements. First, technical SEO, which includes optimizing the site’s structure, improving loading speed, and fixing technical errors that could affect performance. Next, optimized content plays a crucial role: this involves creating relevant and engaging content that incorporates targeted keywords to meet users’ needs and capture their attention. Finally, off-page SEO, which includes acquiring quality backlinks from reliable sites, helps to strengthen the site’s authority. When these three pillars are well-balanced, they are essential for maximizing SEO performance and achieving strong search engine rankings.
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What is the cost of your SEO services?
The cost of our SEO services varies based on the size of your project, the goals to be achieved, and the actions needed to improve your ranking. We offer tailored solutions to fit your needs and budget.
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Why choose SEO over paid advertising (SEA)?
SEO provides long-lasting, organic results, whereas paid advertising (SEA) delivers immediate but temporary results. SEO is a long-term investment that generates consistent traffic without additional costs once the strategy is fully implemented.
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Who can benefit from an SEO agency’s services?
Any business looking to improve its online visibility can benefit from an SEO agency. Whether you’re a small business, an SME, or a large brand, we tailor our strategies to meet your specific needs.
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Can SEO help improve my online sales?
Absolutely! Good SEO attracts qualified traffic, meaning visitors who are genuinely interested in your products or services. By optimizing conversion pages (product pages, technical sheets, etc.) and improving user experience, SEO can directly increase your sales and conversion rate.
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How do you measure the success of an SEO strategy?
The success of an SEO strategy is measured by various indicators, including increased organic traffic, improved search engine rankings, conversion rates, and user engagement. We provide regular reports to track these performances and adjust the strategy as needed.
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Does SEO work for multilingual websites?
Yes, SEO can absolutely be applied to multilingual websites. It’s important to optimize each language version of the site with keywords relevant to the language and target market. Hreflang tags are also essential to indicate to search engines which language version to show to the user.
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How long does it take to see SEO results?
SEO results can take several months to materialize, typically between 3 and 6 months. Since SEO is a long-term process, each optimization contributes to gradual improvements over time.
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Why does SEO take so long?
SEO takes time because it’s an organic process. Search engines need to crawl and index the new optimizations on your site. Additionally, SEO results accumulate progressively as the site gains authority and relevance. Unlike paid advertising, SEO results are sustainable but require a long-term approach.