{"id":4984,"date":"2024-10-10T09:01:06","date_gmt":"2024-10-10T13:01:06","guid":{"rendered":"https:\/\/orphic.ca\/?page_id=4984"},"modified":"2024-10-10T09:05:36","modified_gmt":"2024-10-10T13:05:36","slug":"ottawa","status":"publish","type":"page","link":"https:\/\/orphic.ca\/en\/seo-agency\/ottawa\/","title":{"rendered":"Ottawa SEO Company"},"content":{"rendered":"\n<section class=\"wp-block-group alignfull has-base-color has-custom-color-1-gradient-background has-text-color has-background has-link-color wp-elements-47c083c3c789cdd45e6879dd93387c87 has-global-padding is-layout-constrained wp-container-core-group-is-layout-36e01d25 wp-block-group-is-layout-constrained\" style=\"border-bottom-color:var(--wp--preset--color--neutral);border-bottom-width:1px;padding-top:var(--wp--preset--spacing--medium);padding-right:var(--wp--preset--spacing--x-small);padding-bottom:var(--wp--preset--spacing--medium);padding-left:var(--wp--preset--spacing--x-small)\">\n<div class=\"wp-block-group alignwide is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-494b7923 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-group alignwide is-nowrap is-layout-flex wp-container-core-group-is-layout-4a8ca3eb wp-block-group-is-layout-flex\"><h1 style=\"text-transform:none;\" class=\"has-link-color wp-elements-2a3ac28e9d44ce8b54904e171d8bb419 wp-block-post-title has-text-color has-base-color has-max-36-font-size\">Ottawa SEO Company<\/h1><\/div>\n\n\n\n<p class=\"has-large-font-size\">We are Orphic, the Ottawa SEO agency dedicated to optimizing your online visibility.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/orphic.ca\/en\/contact-us\/\">Get In Touch<\/a><\/div>\n\n\n\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-neutral-background-color has-background wp-element-button\" href=\"tel:5145534350\" style=\"border-width:1px\">+1 514-553-4350<\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-bottom is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"692\" height=\"559\" src=\"https:\/\/orphic.ca\/wp-content\/uploads\/2024\/10\/Group-352.png\" alt=\"\" class=\"wp-image-4849\" style=\"width:621px;height:auto\" srcset=\"https:\/\/orphic.ca\/wp-content\/uploads\/2024\/10\/Group-352.png 692w, https:\/\/orphic.ca\/wp-content\/uploads\/2024\/10\/Group-352-300x242.png 300w\" sizes=\"auto, (max-width: 692px) 100vw, 692px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:38px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n<\/section>\n\n\n<div class=\"acf-block-dropdown-containeur alignfull wp-block-acf-dropdown-container\">\n    <div class=\"acf-block-dropdown-containeur__inner\">\n<div class=\"acf-block-dropdown-containeur-carte align wp-block-acf-dropdown-container-carte\" style=\"\n    --text-color: #000000;\n    --background-color: #FFFFFF;\n    --background-hover-color: #f8f8f8;\n    --divider-color: rgb(255,255,255);\n    --arrow-color: rgb(255,87,34);\n    --show-arrow: block;\n    --read-more-color: rgb(142,142,142);\n    --read-more-hover-color: rgb(10,0,0);\n    --read-more-decorate-color: rgb(142,142,142);\n\"  data-open=\"true\">\n    <div class=\"acf-block-dropdown-containeur-carte__inner\">\n\n<div onclick=\"redirectTo('#')\"  class=\"acf-block-dropdown-carte align wp-block-acf-dropdown-carte\" >\n    <div class=\"acf-block-dropdown-carte-content\">\n        <span class=\"drop-down-arrow\">\n            <div class=\"line-arrow\"><\/div>\n            <svg class=\"arrow-drop-down-right\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" fill=\"none\" viewBox=\"0 0 24 24\" stroke-width=\"3\" stroke=\"currentColor\">\n                <path stroke-linecap=\"round\" stroke-linejoin=\"round\" d=\"m8.25 4.5 7.5 7.5-7.5 7.5\" \/>\n            <\/svg>\n        <\/span>\n        <div class=\"acf-block-dropdown-carte__inner\">\n\n<h2 class=\"wp-block-heading acf-block-dropdown-carte-title has-max-36-font-size\" style=\"margin-top:0px;margin-bottom:0px\"><strong>SEO Strategy<\/strong><\/h2>\n\n\n\n<p>An optimization plan designed to enhance your website&#8217;s visibility in search engine results by combining techniques, content, and link acquisition.<\/p>\n\n\n<div class=\"orphic-blocks-and-functions-dropdown-button-bar align wp-block-acf-dropdown-read-more-button\">\n\t<div class=\"orphic-blocks-and-functions-dropdown-button-bar-line\"><\/div>\n        <span class=\"orphic-blocks-and-functions-dropdown-button-read-more-button\"\n              data-panel-associated-id=\"strategie-seo\"\n              data-panel-id=\"\">\n                <div class=\"acf-block-dropdown-read-more-button__inner\">\n\n<p>Read more<\/p>\n\n<\/div>\n                <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" fill=\"none\" viewBox=\"0 0 24 24\" stroke-width=\"1.5\" stroke=\"currentColor\" class=\"size-6\">\n                  <path stroke-linecap=\"round\" stroke-linejoin=\"round\" d=\"m19.5 8.25-7.5 7.5-7.5-7.5\" \/>\n                <\/svg>\n        <\/span>\n\t<div class=\"orphic-blocks-and-functions-dropdown-button-bar-line\"><\/div>\n<\/div>\n\n<\/div>\n\n    <\/div>\n<\/div>\n\n\n<div onclick=\"redirectTo('#')\"  class=\"acf-block-dropdown-carte align wp-block-acf-dropdown-carte\" >\n    <div class=\"acf-block-dropdown-carte-content\">\n        <span class=\"drop-down-arrow\">\n            <div class=\"line-arrow\"><\/div>\n            <svg class=\"arrow-drop-down-right\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" fill=\"none\" viewBox=\"0 0 24 24\" stroke-width=\"3\" stroke=\"currentColor\">\n                <path stroke-linecap=\"round\" stroke-linejoin=\"round\" d=\"m8.25 4.5 7.5 7.5-7.5 7.5\" \/>\n            <\/svg>\n        <\/span>\n        <div class=\"acf-block-dropdown-carte__inner\">\n\n<h2 class=\"wp-block-heading acf-block-dropdown-carte-title has-max-36-font-size\" style=\"margin-top:0px;margin-bottom:0px\"><strong>SEO Audit<\/strong><\/h2>\n\n\n\n<p>Evaluate your site&#8217;s performance and identify areas for optimization.<\/p>\n\n\n<div class=\"orphic-blocks-and-functions-dropdown-button-bar align wp-block-acf-dropdown-read-more-button\">\n\t<div class=\"orphic-blocks-and-functions-dropdown-button-bar-line\"><\/div>\n        <span class=\"orphic-blocks-and-functions-dropdown-button-read-more-button\"\n              data-panel-associated-id=\"audit-seo\"\n              data-panel-id=\"\">\n                <div class=\"acf-block-dropdown-read-more-button__inner\">\n\n<p>Read more<\/p>\n\n<\/div>\n                <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" fill=\"none\" viewBox=\"0 0 24 24\" stroke-width=\"1.5\" stroke=\"currentColor\" class=\"size-6\">\n                  <path stroke-linecap=\"round\" stroke-linejoin=\"round\" d=\"m19.5 8.25-7.5 7.5-7.5-7.5\" \/>\n                <\/svg>\n        <\/span>\n\t<div class=\"orphic-blocks-and-functions-dropdown-button-bar-line\"><\/div>\n<\/div>\n\n<\/div>\n\n    <\/div>\n<\/div>\n\n\n<div onclick=\"redirectTo('#')\"  class=\"acf-block-dropdown-carte align wp-block-acf-dropdown-carte\" >\n    <div class=\"acf-block-dropdown-carte-content\">\n        <span class=\"drop-down-arrow\">\n            <div class=\"line-arrow\"><\/div>\n            <svg class=\"arrow-drop-down-right\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" fill=\"none\" viewBox=\"0 0 24 24\" stroke-width=\"3\" stroke=\"currentColor\">\n                <path stroke-linecap=\"round\" stroke-linejoin=\"round\" d=\"m8.25 4.5 7.5 7.5-7.5 7.5\" \/>\n            <\/svg>\n        <\/span>\n        <div class=\"acf-block-dropdown-carte__inner\">\n\n<h2 class=\"wp-block-heading acf-block-dropdown-carte-title has-max-36-font-size\" style=\"margin-top:0px;margin-bottom:0px\"><strong>Keyword Research<\/strong><\/h2>\n\n\n\n<p>Identify the terms and phrases most commonly used by your target audience to optimize your website&#8217;s content and attract qualified traffic.<\/p>\n\n\n<div class=\"orphic-blocks-and-functions-dropdown-button-bar align wp-block-acf-dropdown-read-more-button\">\n\t<div class=\"orphic-blocks-and-functions-dropdown-button-bar-line\"><\/div>\n        <span class=\"orphic-blocks-and-functions-dropdown-button-read-more-button\"\n              data-panel-associated-id=\"etude-mots-cles\"\n              data-panel-id=\"\">\n                <div class=\"acf-block-dropdown-read-more-button__inner\">\n\n<p>Read more<\/p>\n\n<\/div>\n                <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" fill=\"none\" viewBox=\"0 0 24 24\" stroke-width=\"1.5\" stroke=\"currentColor\" class=\"size-6\">\n                  <path stroke-linecap=\"round\" stroke-linejoin=\"round\" d=\"m19.5 8.25-7.5 7.5-7.5-7.5\" \/>\n                <\/svg>\n        <\/span>\n\t<div class=\"orphic-blocks-and-functions-dropdown-button-bar-line\"><\/div>\n<\/div>\n\n<\/div>\n\n    <\/div>\n<\/div>\n<\/div>\n<\/div>\n\n<div class=\"acf-block-dropdown-container-panel align wp-block-acf-dropdown-container-panel\" style=\"\n    --text-color: #000000;\n    --background-color: #FFFFFF;\n    --read-more-color: rgb(142,142,142);\n    --read-more-hover-color: rgb(10,0,0);\n    --read-more-decorate-color: rgb(142,142,142);\n\" >\n    <div class=\"acf-block-dropdown-container-panel__inner\">\n<div class=\"acf-block-dropdown-panel align wp-block-acf-dropdown-panel\" data-panel-id=\"strategie-seo\">\n    <div class=\"acf-block-dropdown-panel__inner\">\n<div class=\"orphic-blocks-and-functions-dropdown-button-bar align wp-block-acf-dropdown-read-more-button\">\n\t<div class=\"orphic-blocks-and-functions-dropdown-button-bar-line\"><\/div>\n        <span class=\"orphic-blocks-and-functions-dropdown-button-read-more-button\"\n              data-panel-associated-id=\"\"\n              data-panel-id=\"strategie-seo\">\n                <div class=\"acf-block-dropdown-read-more-button__inner\">\n\n<p>Read less<\/p>\n\n<\/div>\n                <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" fill=\"none\" viewBox=\"0 0 24 24\" stroke-width=\"1.5\" stroke=\"currentColor\" class=\"size-6\">\n                  <path stroke-linecap=\"round\" stroke-linejoin=\"round\" d=\"m19.5 8.25-7.5 7.5-7.5-7.5\" \/>\n                <\/svg>\n        <\/span>\n\t<div class=\"orphic-blocks-and-functions-dropdown-button-bar-line\"><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-a17b85ed wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading has-max-36-font-size\"><strong>SEO Strategy<\/strong><\/h2>\n\n\n\n<p>An SEO strategy is an action plan aimed at improving your visibility on search engines. At Orphic, we ensure that we develop customized strategies aligned with your goals, guaranteeing that every effort contributes to sustainable and high-performing results.<\/p>\n\n\n\n<p>When establishing your search engine ranking, several key factors are taken into account. Google places particular importance on:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Content quality<\/li>\n\n\n\n<li>Keyword usage<\/li>\n\n\n\n<li>Backlinks<\/li>\n\n\n\n<li>Technical SEO<\/li>\n\n\n\n<li>User experience<\/li>\n\n\n\n<li>Mobile compatibility<\/li>\n\n\n\n<li>Tags and metadata<\/li>\n\n\n\n<li>Recently\/frequently updated content<\/li>\n<\/ul>\n\n\n\n<p>That&#8217;s why Orphic ensures that each of these factors is taken into account when developing your SEO strategy.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" style=\"margin-top:var(--wp--preset--spacing--medium)\"><strong>Key Elements of a Strong SEO Strategy<\/strong><\/h3>\n\n\n\n<p>A strong SEO strategy is both structured and diverse. It includes several components, each of which significantly impacts your site&#8217;s ranking.<\/p>\n\n\n\n<div class=\"wp-block-group is-nowrap is-layout-flex wp-container-core-group-is-layout-4a8ca3eb wp-block-group-is-layout-flex\">\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"117\" height=\"52\" src=\"https:\/\/orphic.ca\/wp-content\/uploads\/2024\/06\/Arrow-1-1-e1719776510980.png\" alt=\"\" class=\"wp-image-3234\" style=\"width:45px;height:auto\"\/><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Technical SEO<\/strong><\/h4>\n<\/div>\n\n\n\n<div class=\"wp-block-group has-global-padding is-content-justification-center is-layout-constrained wp-container-core-group-is-layout-bb97f30b wp-block-group-is-layout-constrained\" style=\"padding-bottom:var(--wp--preset--spacing--x-small)\">\n<p>This includes all the optimizations made to the structure and technical aspects of a website to improve its search engine ranking. Specifically, technical SEO focuses on improving loading speed, mobile compatibility, indexing, site architecture, tags and metadata, and your website&#8217;s security.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-group is-nowrap is-layout-flex wp-container-core-group-is-layout-4a8ca3eb wp-block-group-is-layout-flex\">\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"117\" height=\"52\" src=\"https:\/\/orphic.ca\/wp-content\/uploads\/2024\/06\/Arrow-1-1-e1719776510980.png\" alt=\"\" class=\"wp-image-3234\" style=\"width:45px;height:auto\"\/><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Keyword Research<\/strong><\/h4>\n<\/div>\n\n\n\n<div class=\"wp-block-group has-global-padding is-content-justification-center is-layout-constrained wp-container-core-group-is-layout-bb97f30b wp-block-group-is-layout-constrained\" style=\"padding-bottom:var(--wp--preset--spacing--x-small)\">\n<p>This involves identifying the terms used by your target audience to attract qualified traffic. While this step may seem simple, it is crucial as it guides all content creation and conditions the success of your SEO efforts.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-group is-nowrap is-layout-flex wp-container-core-group-is-layout-4a8ca3eb wp-block-group-is-layout-flex\">\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"117\" height=\"52\" src=\"https:\/\/orphic.ca\/wp-content\/uploads\/2024\/06\/Arrow-1-1-e1719776510980.png\" alt=\"\" class=\"wp-image-3234\" style=\"width:45px;height:auto\"\/><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>On-Page Optimization<\/strong><\/h4>\n<\/div>\n\n\n\n<div class=\"wp-block-group has-global-padding is-content-justification-center is-layout-constrained wp-container-core-group-is-layout-bb97f30b wp-block-group-is-layout-constrained\" style=\"padding-bottom:var(--wp--preset--spacing--x-small)\">\n<p>Refers to actions taken directly on a website&#8217;s pages to improve its organic search ranking (SEO). It includes several essential elements such as content, HTML tags, URLs, internal links, image optimization, and user experience.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-group is-nowrap is-layout-flex wp-container-core-group-is-layout-4a8ca3eb wp-block-group-is-layout-flex\">\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"117\" height=\"52\" src=\"https:\/\/orphic.ca\/wp-content\/uploads\/2024\/06\/Arrow-1-1-e1719776510980.png\" alt=\"\" class=\"wp-image-3234\" style=\"width:45px;height:auto\"\/><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Off-Page SEO<\/strong><\/h4>\n<\/div>\n\n\n\n<div class=\"wp-block-group has-global-padding is-content-justification-center is-layout-constrained wp-container-core-group-is-layout-bb97f30b wp-block-group-is-layout-constrained\" style=\"padding-bottom:var(--wp--preset--spacing--x-small)\">\n<p>Refers to actions taken outside your website to improve its search engine ranking and credibility. To enhance your off-page SEO, our team works on backlinks, social media mentions, online reputation, and local citations.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-group is-nowrap is-layout-flex wp-container-core-group-is-layout-4a8ca3eb wp-block-group-is-layout-flex\">\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"117\" height=\"52\" src=\"https:\/\/orphic.ca\/wp-content\/uploads\/2024\/06\/Arrow-1-1-e1719776510980.png\" alt=\"\" class=\"wp-image-3234\" style=\"width:45px;height:auto\"\/><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Copywriting<\/strong><\/h4>\n<\/div>\n\n\n\n<div class=\"wp-block-group has-global-padding is-content-justification-center is-layout-constrained wp-container-core-group-is-layout-bb97f30b wp-block-group-is-layout-constrained\" style=\"padding-bottom:var(--wp--preset--spacing--x-small)\">\n<p>Encompasses the creation of all content published online. It is a vital part of any content strategy and requires a significant time investment. This is why our team includes professional web writers who produce informative, engaging, and SEO-optimized content. Their work not only improves your visibility on search engines but also converts visitors into customers. High-quality web content strengthens the user experience and enhances your online credibility.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-group is-nowrap is-layout-flex wp-container-core-group-is-layout-4a8ca3eb wp-block-group-is-layout-flex\">\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"117\" height=\"52\" src=\"https:\/\/orphic.ca\/wp-content\/uploads\/2024\/06\/Arrow-1-1-e1719776510980.png\" alt=\"\" class=\"wp-image-3234\" style=\"width:45px;height:auto\"\/><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Analysis and Monitoring<\/strong><\/h4>\n<\/div>\n\n\n\n<div class=\"wp-block-group has-global-padding is-content-justification-center is-layout-constrained wp-container-core-group-is-layout-bb97f30b wp-block-group-is-layout-constrained\" style=\"padding-bottom:var(--wp--preset--spacing--x-small)\">\n<p>Measures your website&#8217;s SEO performance using analytics tools to adjust the strategy based on results. Our experts use various tools to evaluate different parameters impacting your site&#8217;s performance. These parameters include ranking tracking, traffic analysis, page performance, and backlink monitoring.<\/p>\n<\/div>\n\n\n\n<div style=\"height:38px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n\n<\/div>\n<\/div>\n\n<div class=\"acf-block-dropdown-panel aligncenter wp-block-acf-dropdown-panel\" data-panel-id=\"audit-seo\">\n    <div class=\"acf-block-dropdown-panel__inner\">\n<div class=\"orphic-blocks-and-functions-dropdown-button-bar align wp-block-acf-dropdown-read-more-button\">\n\t<div class=\"orphic-blocks-and-functions-dropdown-button-bar-line\"><\/div>\n        <span class=\"orphic-blocks-and-functions-dropdown-button-read-more-button\"\n              data-panel-associated-id=\"\"\n              data-panel-id=\"audit-seo\">\n                <div class=\"acf-block-dropdown-read-more-button__inner\">\n\n<p>Read less<\/p>\n\n<\/div>\n                <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" fill=\"none\" viewBox=\"0 0 24 24\" stroke-width=\"1.5\" stroke=\"currentColor\" class=\"size-6\">\n                  <path stroke-linecap=\"round\" stroke-linejoin=\"round\" d=\"m19.5 8.25-7.5 7.5-7.5-7.5\" \/>\n                <\/svg>\n        <\/span>\n\t<div class=\"orphic-blocks-and-functions-dropdown-button-bar-line\"><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group has-global-padding is-content-justification-center is-layout-constrained wp-container-core-group-is-layout-1299387e wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading has-max-36-font-size\"><strong>SEO Audit<\/strong><\/h2>\n\n\n\n<p>An SEO audit is a comprehensive analysis of your website&#8217;s performance, aimed at identifying areas to optimize in order to enhance its visibility on search engines.<\/p>\n\n\n\n<p>During this audit, we thoroughly evaluate the technical, structural, and content aspects of your site. We focus on key elements such as loading speed, architecture, keywords, backlinks, and resolving any technical issues.<\/p>\n\n\n\n<p>This audit is essential for developing a tailored SEO strategy perfectly aligned with your market and objectives. By following this approach, you will stand out from your competitors and significantly improve your ranking in search results.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" style=\"margin-top:var(--wp--preset--spacing--medium)\"><strong>Key Elements of an SEO Audit<\/strong><\/h3>\n\n\n\n<p>A complete SEO audit consists of three essential components, all critical for successful optimization. Our team of SEO experts conducts these three distinct evaluations to fully understand the current state of your site and develop a tailored action plan perfectly suited to your needs.<\/p>\n\n\n\n<div class=\"wp-block-group is-nowrap is-layout-flex wp-container-core-group-is-layout-4a8ca3eb wp-block-group-is-layout-flex\">\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"117\" height=\"52\" src=\"https:\/\/orphic.ca\/wp-content\/uploads\/2024\/06\/Arrow-1-1-e1719776510980.png\" alt=\"\" class=\"wp-image-3234\" style=\"width:45px;height:auto\"\/><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Technical SEO Audit<\/strong><\/h4>\n<\/div>\n\n\n\n<div class=\"wp-block-group has-global-padding is-content-justification-center is-layout-constrained wp-container-core-group-is-layout-bb97f30b wp-block-group-is-layout-constrained\" style=\"padding-bottom:var(--wp--preset--spacing--x-small)\">\n<p>The technical SEO audit assesses the technical quality of your website. Our experts analyze aspects such as loading speed, user experience on both desktop and mobile, and security\u2014factors that Google considers when evaluating the quality of your site. Our goal is to ensure that your site follows search engine best practices, optimizing your visibility and increasing your organic traffic.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-group is-nowrap is-layout-flex wp-container-core-group-is-layout-4a8ca3eb wp-block-group-is-layout-flex\">\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"117\" height=\"52\" src=\"https:\/\/orphic.ca\/wp-content\/uploads\/2024\/06\/Arrow-1-1-e1719776510980.png\" alt=\"\" class=\"wp-image-3234\" style=\"width:45px;height:auto\"\/><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>On-Site Audit (On-Page Content)<\/strong><\/h4>\n<\/div>\n\n\n\n<div class=\"wp-block-group has-global-padding is-content-justification-center is-layout-constrained wp-container-core-group-is-layout-bb97f30b wp-block-group-is-layout-constrained\" style=\"padding-bottom:var(--wp--preset--spacing--x-small)\">\n<p>The on-site audit, also known as the on-page audit, is a detailed analysis of internal website elements that directly impact SEO. It focuses on optimizing content, meta tags (titles, descriptions), URLs, site structure, images, and user experience. This audit ensures that each page is properly optimized for relevant keywords, accessible to search engines, and provides an optimal user experience, all aimed at improving your ranking in search results.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-group is-nowrap is-layout-flex wp-container-core-group-is-layout-4a8ca3eb wp-block-group-is-layout-flex\">\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"117\" height=\"52\" src=\"https:\/\/orphic.ca\/wp-content\/uploads\/2024\/06\/Arrow-1-1-e1719776510980.png\" alt=\"\" class=\"wp-image-3234\" style=\"width:45px;height:auto\"\/><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Off-Site Audit<\/strong><span id=\"docs-internal-guid-88c05492-7fff-25fe-2759-b2ab2087a082\"><span style=\"font-size: 11pt; font-family: Arial, sans-serif; background-color: transparent; font-weight: 700; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; vertical-align: baseline;\"><\/span><\/span><\/h4>\n<\/div>\n\n\n\n<div class=\"wp-block-group has-global-padding is-content-justification-center is-layout-constrained wp-container-core-group-is-layout-bb97f30b wp-block-group-is-layout-constrained\" style=\"padding-bottom:var(--wp--preset--spacing--x-small)\">\n<p>An off-site audit (or off-page audit) is an analysis of external factors influencing a website&#8217;s organic search ranking (SEO). Unlike the on-site audit, which focuses on internal elements, the off-site audit examines the site&#8217;s online reputation, the quality and quantity of backlinks (incoming links), social media mentions, local citations, and other external signals. This helps our experts gauge the authority and credibility of your site, providing a better understanding of its ranking in search results.<\/p>\n<\/div>\n\n\n\n<div style=\"height:38px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n\n<\/div>\n<\/div>\n\n<div class=\"acf-block-dropdown-panel aligncenter wp-block-acf-dropdown-panel\" data-panel-id=\"etude-mots-cles\">\n    <div class=\"acf-block-dropdown-panel__inner\">\n<div class=\"orphic-blocks-and-functions-dropdown-button-bar align wp-block-acf-dropdown-read-more-button\">\n\t<div class=\"orphic-blocks-and-functions-dropdown-button-bar-line\"><\/div>\n        <span class=\"orphic-blocks-and-functions-dropdown-button-read-more-button\"\n              data-panel-associated-id=\"\"\n              data-panel-id=\"etude-mots-cles\">\n                <div class=\"acf-block-dropdown-read-more-button__inner\">\n\n<p>Read less<\/p>\n\n<\/div>\n                <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" fill=\"none\" viewBox=\"0 0 24 24\" stroke-width=\"1.5\" stroke=\"currentColor\" class=\"size-6\">\n                  <path stroke-linecap=\"round\" stroke-linejoin=\"round\" d=\"m19.5 8.25-7.5 7.5-7.5-7.5\" \/>\n                <\/svg>\n        <\/span>\n\t<div class=\"orphic-blocks-and-functions-dropdown-button-bar-line\"><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group has-global-padding is-content-justification-center is-layout-constrained wp-container-core-group-is-layout-1299387e wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading has-max-36-font-size\"><strong>Keyword Research<\/strong><\/h2>\n\n\n\n<p class=\"has-medium-font-size\">Keyword research is a crucial step in developing an effective SEO strategy. This in-depth analysis helps identify the most searched terms by your target audience to better understand their needs and expectations. Based on these keywords, we structure our SEO content creation to ensure better visibility in search results and increased relevance for your users. This not only attracts qualified traffic but also enhances the user experience and strengthens your ranking over the long term.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" style=\"margin-top:var(--wp--preset--spacing--medium);margin-bottom:0\"><strong>Essential Components of Keyword Research<\/strong><\/h3>\n\n\n\n<p class=\"has-medium-font-size\">To achieve optimal results, keyword research must be conducted with care and precision. Our SEO agency focuses on three key aspects during this analysis:<\/p>\n\n\n\n<div class=\"wp-block-group is-nowrap is-layout-flex wp-container-core-group-is-layout-4a8ca3eb wp-block-group-is-layout-flex\">\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"117\" height=\"52\" src=\"https:\/\/orphic.ca\/wp-content\/uploads\/2024\/06\/Arrow-1-1-e1719776510980.png\" alt=\"\" class=\"wp-image-3234\" style=\"width:45px;height:auto\"\/><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Analysis of Your Current Positioning<\/strong><\/h4>\n<\/div>\n\n\n\n<div class=\"wp-block-group has-global-padding is-content-justification-center is-layout-constrained wp-container-core-group-is-layout-bb97f30b wp-block-group-is-layout-constrained\" style=\"padding-bottom:var(--wp--preset--spacing--x-small)\">\n<p>We evaluate how your site ranks for relevant keywords compared to your competitors. Our team identifies the keywords your site already ranks for and assesses your site&#8217;s performance for these terms.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-group is-nowrap is-layout-flex wp-container-core-group-is-layout-4a8ca3eb wp-block-group-is-layout-flex\">\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"117\" height=\"52\" src=\"https:\/\/orphic.ca\/wp-content\/uploads\/2024\/06\/Arrow-1-1-e1719776510980.png\" alt=\"\" class=\"wp-image-3234\" style=\"width:45px;height:auto\"\/><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Keyword Identification<\/strong><\/h4>\n<\/div>\n\n\n\n<div class=\"wp-block-group has-global-padding is-content-justification-center is-layout-constrained wp-container-core-group-is-layout-bb97f30b wp-block-group-is-layout-constrained\" style=\"padding-bottom:var(--wp--preset--spacing--x-small)\">\n<p>Identify the relevant keywords for your target audience. This helps reorient your site\u2019s content using terms that will generate quality traffic.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-group is-nowrap is-layout-flex wp-container-core-group-is-layout-4a8ca3eb wp-block-group-is-layout-flex\">\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"117\" height=\"52\" src=\"https:\/\/orphic.ca\/wp-content\/uploads\/2024\/06\/Arrow-1-1-e1719776510980.png\" alt=\"\" class=\"wp-image-3234\" style=\"width:45px;height:auto\"\/><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Competitor Analysis<\/strong><\/h4>\n<\/div>\n\n\n\n<div class=\"wp-block-group has-global-padding is-content-justification-center is-layout-constrained wp-container-core-group-is-layout-bb97f30b wp-block-group-is-layout-constrained\" style=\"padding-bottom:var(--wp--preset--spacing--x-small)\">\n<p>We examine the SEO strategies of your main competitors to identify their strengths and weaknesses. We start by identifying your competitors, then analyze the keywords they rank for. By comparing your competitors&#8217; SEO performance to yours, we can identify gaps to fill and opportunities to capitalize on.<\/p>\n<\/div>\n\n\n\n<div style=\"height:38px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n<div class=\"acf-block-dropdown-containeur alignfull wp-block-acf-dropdown-container\">\n    <div class=\"acf-block-dropdown-containeur__inner\">\n<div class=\"acf-block-dropdown-containeur-carte align wp-block-acf-dropdown-container-carte\" style=\"\n    --text-color: #000000;\n    --background-color: #FFFFFF;\n    --background-hover-color: #f8f8f8;\n    --divider-color: rgb(255,255,255);\n    --arrow-color: rgb(255,87,34);\n    --show-arrow: block;\n    --read-more-color: rgb(142,142,142);\n    --read-more-hover-color: rgb(10,0,0);\n    --read-more-decorate-color: rgb(142,142,142);\n\"  data-open=\"true\">\n    <div class=\"acf-block-dropdown-containeur-carte__inner\">\n\n<div onclick=\"redirectTo('#')\"  class=\"acf-block-dropdown-carte align wp-block-acf-dropdown-carte\" >\n    <div class=\"acf-block-dropdown-carte-content\">\n        <span class=\"drop-down-arrow\">\n            <div class=\"line-arrow\"><\/div>\n            <svg class=\"arrow-drop-down-right\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" fill=\"none\" viewBox=\"0 0 24 24\" stroke-width=\"3\" stroke=\"currentColor\">\n                <path stroke-linecap=\"round\" stroke-linejoin=\"round\" d=\"m8.25 4.5 7.5 7.5-7.5 7.5\" \/>\n            <\/svg>\n        <\/span>\n        <div class=\"acf-block-dropdown-carte__inner\">\n\n<h2 class=\"wp-block-heading acf-block-dropdown-carte-title has-max-36-font-size\" style=\"margin-top:0px;margin-bottom:0px\"><strong>Copywriting<\/strong><\/h2>\n\n\n\n<p class=\"acf-block-dropdown-carte-text\">Creating optimized content for websites aimed at informing, attracting, and engaging users, while improving the website\u2019s organic search ranking (SEO).<\/p>\n\n\n<div class=\"orphic-blocks-and-functions-dropdown-button-bar align wp-block-acf-dropdown-read-more-button\">\n\t<div class=\"orphic-blocks-and-functions-dropdown-button-bar-line\"><\/div>\n        <span class=\"orphic-blocks-and-functions-dropdown-button-read-more-button\"\n              data-panel-associated-id=\"redaction-web\"\n              data-panel-id=\"\">\n                <div class=\"acf-block-dropdown-read-more-button__inner\">\n\n<p>Read more<\/p>\n\n<\/div>\n                <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" fill=\"none\" viewBox=\"0 0 24 24\" stroke-width=\"1.5\" stroke=\"currentColor\" class=\"size-6\">\n                  <path stroke-linecap=\"round\" stroke-linejoin=\"round\" d=\"m19.5 8.25-7.5 7.5-7.5-7.5\" \/>\n                <\/svg>\n        <\/span>\n\t<div class=\"orphic-blocks-and-functions-dropdown-button-bar-line\"><\/div>\n<\/div>\n\n<\/div>\n\n    <\/div>\n<\/div>\n\n\n<div onclick=\"redirectTo('#')\"  class=\"acf-block-dropdown-carte align wp-block-acf-dropdown-carte\" >\n    <div class=\"acf-block-dropdown-carte-content\">\n        <span class=\"drop-down-arrow\">\n            <div class=\"line-arrow\"><\/div>\n            <svg class=\"arrow-drop-down-right\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" fill=\"none\" viewBox=\"0 0 24 24\" stroke-width=\"3\" stroke=\"currentColor\">\n                <path stroke-linecap=\"round\" stroke-linejoin=\"round\" d=\"m8.25 4.5 7.5 7.5-7.5 7.5\" \/>\n            <\/svg>\n        <\/span>\n        <div class=\"acf-block-dropdown-carte__inner\">\n\n<h2 class=\"wp-block-heading acf-block-dropdown-carte-title has-max-36-font-size\" style=\"margin-top:0px;margin-bottom:0px\"><strong>Link Building (Backlinks)<\/strong><\/h2>\n\n\n\n<p class=\"acf-block-dropdown-carte-text\">Obtaining high-quality links to your site to strengthen its authority.<\/p>\n\n\n<div class=\"orphic-blocks-and-functions-dropdown-button-bar align wp-block-acf-dropdown-read-more-button\">\n\t<div class=\"orphic-blocks-and-functions-dropdown-button-bar-line\"><\/div>\n        <span class=\"orphic-blocks-and-functions-dropdown-button-read-more-button\"\n              data-panel-associated-id=\"acquisition-de-liens\"\n              data-panel-id=\"\">\n                <div class=\"acf-block-dropdown-read-more-button__inner\">\n\n<p>Read more<\/p>\n\n<\/div>\n                <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" fill=\"none\" viewBox=\"0 0 24 24\" stroke-width=\"1.5\" stroke=\"currentColor\" class=\"size-6\">\n                  <path stroke-linecap=\"round\" stroke-linejoin=\"round\" d=\"m19.5 8.25-7.5 7.5-7.5-7.5\" \/>\n                <\/svg>\n        <\/span>\n\t<div class=\"orphic-blocks-and-functions-dropdown-button-bar-line\"><\/div>\n<\/div>\n\n<\/div>\n\n    <\/div>\n<\/div>\n\n\n<div onclick=\"redirectTo('#')\"  class=\"acf-block-dropdown-carte align wp-block-acf-dropdown-carte\" >\n    <div class=\"acf-block-dropdown-carte-content\">\n        <span class=\"drop-down-arrow\">\n            <div class=\"line-arrow\"><\/div>\n            <svg class=\"arrow-drop-down-right\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" fill=\"none\" viewBox=\"0 0 24 24\" stroke-width=\"3\" stroke=\"currentColor\">\n                <path stroke-linecap=\"round\" stroke-linejoin=\"round\" d=\"m8.25 4.5 7.5 7.5-7.5 7.5\" \/>\n            <\/svg>\n        <\/span>\n        <div class=\"acf-block-dropdown-carte__inner\">\n\n<h2 class=\"wp-block-heading acf-block-dropdown-carte-title has-max-36-font-size\" style=\"margin-top:0px;margin-bottom:0px\"><strong>Local SEO<\/strong><\/h2>\n\n\n\n<p class=\"acf-block-dropdown-carte-text\">Optimizing a website to target users in specific regions.<\/p>\n\n\n<div class=\"orphic-blocks-and-functions-dropdown-button-bar align wp-block-acf-dropdown-read-more-button\">\n\t<div class=\"orphic-blocks-and-functions-dropdown-button-bar-line\"><\/div>\n        <span class=\"orphic-blocks-and-functions-dropdown-button-read-more-button\"\n              data-panel-associated-id=\"seo-local\"\n              data-panel-id=\"\">\n                <div class=\"acf-block-dropdown-read-more-button__inner\">\n\n<p>Read more<\/p>\n\n<\/div>\n                <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" fill=\"none\" viewBox=\"0 0 24 24\" stroke-width=\"1.5\" stroke=\"currentColor\" class=\"size-6\">\n                  <path stroke-linecap=\"round\" stroke-linejoin=\"round\" d=\"m19.5 8.25-7.5 7.5-7.5-7.5\" \/>\n                <\/svg>\n        <\/span>\n\t<div class=\"orphic-blocks-and-functions-dropdown-button-bar-line\"><\/div>\n<\/div>\n\n<\/div>\n\n    <\/div>\n<\/div>\n<\/div>\n<\/div>\n\n<div class=\"acf-block-dropdown-container-panel align wp-block-acf-dropdown-container-panel\" style=\"\n    --text-color: #000000;\n    --background-color: #FFFFFF;\n    --read-more-color: rgb(142,142,142);\n    --read-more-hover-color: rgb(10,0,0);\n    --read-more-decorate-color: rgb(142,142,142);\n\" >\n    <div class=\"acf-block-dropdown-container-panel__inner\">\n<div class=\"acf-block-dropdown-panel align wp-block-acf-dropdown-panel\" data-panel-id=\"redaction-web\">\n    <div class=\"acf-block-dropdown-panel__inner\">\n<div class=\"orphic-blocks-and-functions-dropdown-button-bar align wp-block-acf-dropdown-read-more-button\">\n\t<div class=\"orphic-blocks-and-functions-dropdown-button-bar-line\"><\/div>\n        <span class=\"orphic-blocks-and-functions-dropdown-button-read-more-button\"\n              data-panel-associated-id=\"\"\n              data-panel-id=\"redaction-web\">\n                <div class=\"acf-block-dropdown-read-more-button__inner\">\n\n<p>Read less<\/p>\n\n<\/div>\n                <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" fill=\"none\" viewBox=\"0 0 24 24\" stroke-width=\"1.5\" stroke=\"currentColor\" class=\"size-6\">\n                  <path stroke-linecap=\"round\" stroke-linejoin=\"round\" d=\"m19.5 8.25-7.5 7.5-7.5-7.5\" \/>\n                <\/svg>\n        <\/span>\n\t<div class=\"orphic-blocks-and-functions-dropdown-button-bar-line\"><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-a17b85ed wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading has-max-36-font-size\"><strong>Copywriting<\/strong><\/h2>\n\n\n\n<p>Web writing encompasses the creation of all the content you share across your various platforms, such as your website, blog, or social media. To project a professional image, this content must be engaging, consistent, and well-structured. Well-optimized content acts as a pivotal component in an SEO strategy, enhancing your website&#8217;s performance and impact.<\/p>\n\n\n\n<p>By entrusting your web writing to an SEO agency like Orphic, you ensure that your content is optimized to improve your search engine rankings, generate qualified traffic, and expand your customer base. With our expertise, we also create content that converts visitors into customers, maximizing your results.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" style=\"margin-top:var(--wp--preset--spacing--medium)\"><strong>Key Aspects of Copywriting<\/strong><\/h3>\n\n\n\n<p>At Orphic, we ensure that all content shared across our clients&#8217; platforms is cohesive and professional. That\u2019s why we offer a comprehensive web writing service that includes:<\/p>\n\n\n\n<div class=\"wp-block-group is-nowrap is-layout-flex wp-container-core-group-is-layout-4a8ca3eb wp-block-group-is-layout-flex\">\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"117\" height=\"52\" src=\"https:\/\/orphic.ca\/wp-content\/uploads\/2024\/06\/Arrow-1-1-e1719776510980.png\" alt=\"\" class=\"wp-image-3234\" style=\"width:45px;height:auto\"\/><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>SEO Content Creation<\/strong><\/h4>\n<\/div>\n\n\n\n<div class=\"wp-block-group has-global-padding is-content-justification-center is-layout-constrained wp-container-core-group-is-layout-bb97f30b wp-block-group-is-layout-constrained\" style=\"padding-bottom:var(--wp--preset--spacing--x-small)\">\n<p>Crafting texts that are optimized for search engines while meeting user expectations. SEO content creation combines natural search engine optimization (SEO) techniques with a user-centered approach to attract qualified traffic. This includes the strategic integration of keywords, optimization of tags (titles, meta descriptions), structuring content with headings and subheadings, and creating relevant, informative, and engaging texts that encourage visitors to stay on the site and convert.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-group is-nowrap is-layout-flex wp-container-core-group-is-layout-4a8ca3eb wp-block-group-is-layout-flex\">\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"117\" height=\"52\" src=\"https:\/\/orphic.ca\/wp-content\/uploads\/2024\/06\/Arrow-1-1-e1719776510980.png\" alt=\"\" class=\"wp-image-3234\" style=\"width:45px;height:auto\"\/><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Content Optimization<\/strong><\/h4>\n<\/div>\n\n\n\n<div class=\"wp-block-group has-global-padding is-content-justification-center is-layout-constrained wp-container-core-group-is-layout-bb97f30b wp-block-group-is-layout-constrained\" style=\"padding-bottom:var(--wp--preset--spacing--x-small)\">\n<p>Optimizing a website&#8217;s existing content to maximize its visibility on search engines (SEO). Similar to SEO content creation, we use various content optimization techniques, such as strategic keyword integration, optimization of tags (titles, meta descriptions), improving content structure (headings, subheadings), and optimizing images.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-group is-nowrap is-layout-flex wp-container-core-group-is-layout-4a8ca3eb wp-block-group-is-layout-flex\">\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"117\" height=\"52\" src=\"https:\/\/orphic.ca\/wp-content\/uploads\/2024\/06\/Arrow-1-1-e1719776510980.png\" alt=\"\" class=\"wp-image-3234\" style=\"width:45px;height:auto\"\/><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Social Media Content Creation<\/strong><\/h4>\n<\/div>\n\n\n\n<div class=\"wp-block-group has-global-padding is-content-justification-center is-layout-constrained wp-container-core-group-is-layout-bb97f30b wp-block-group-is-layout-constrained\" style=\"padding-bottom:var(--wp--preset--spacing--x-small)\">\n<p>Producing posts optimized for better search engine visibility while maximizing user engagement on social platforms. Unlike website content creation, SEO content for social media integrates relevant keywords and strategic hashtags to boost visibility, while being adapted to a shorter, more engaging format.<\/p>\n<\/div>\n\n\n\n<div style=\"height:38px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n\n<\/div>\n<\/div>\n\n<div class=\"acf-block-dropdown-panel aligncenter wp-block-acf-dropdown-panel\" data-panel-id=\"acquisition-de-liens\">\n    <div class=\"acf-block-dropdown-panel__inner\">\n<div class=\"orphic-blocks-and-functions-dropdown-button-bar align wp-block-acf-dropdown-read-more-button\">\n\t<div class=\"orphic-blocks-and-functions-dropdown-button-bar-line\"><\/div>\n        <span class=\"orphic-blocks-and-functions-dropdown-button-read-more-button\"\n              data-panel-associated-id=\"\"\n              data-panel-id=\"acquisition-de-liens\">\n                <div class=\"acf-block-dropdown-read-more-button__inner\">\n\n<p>Read less<\/p>\n\n<\/div>\n                <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" fill=\"none\" viewBox=\"0 0 24 24\" stroke-width=\"1.5\" stroke=\"currentColor\" class=\"size-6\">\n                  <path stroke-linecap=\"round\" stroke-linejoin=\"round\" d=\"m19.5 8.25-7.5 7.5-7.5-7.5\" \/>\n                <\/svg>\n        <\/span>\n\t<div class=\"orphic-blocks-and-functions-dropdown-button-bar-line\"><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group has-global-padding is-content-justification-center is-layout-constrained wp-container-core-group-is-layout-1299387e wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading has-max-36-font-size\"><strong>Link Building (Backlinks)<\/strong><\/h2>\n\n\n\n<p>To increase your website&#8217;s authority, it&#8217;s essential to have high-quality links pointing to it. Link building is a crucial component of an effective SEO strategy, helping your site climb in search results. That\u2019s why we consider link acquisition an indispensable element of any successful SEO strategy.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" style=\"margin-top:var(--wp--preset--spacing--medium)\"><strong>Key Aspects of Link Building<\/strong><\/h3>\n\n\n\n<p>At Orphic, to create an optimal and tailored link network, we base our link building strategy on two main pillars:<\/p>\n\n\n\n<div class=\"wp-block-group is-nowrap is-layout-flex wp-container-core-group-is-layout-4a8ca3eb wp-block-group-is-layout-flex\">\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"117\" height=\"52\" src=\"https:\/\/orphic.ca\/wp-content\/uploads\/2024\/06\/Arrow-1-1-e1719776510980.png\" alt=\"\" class=\"wp-image-3234\" style=\"width:45px;height:auto\"\/><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Creating High-Quality Backlinks<\/strong><\/h4>\n<\/div>\n\n\n\n<div class=\"wp-block-group has-global-padding is-content-justification-center is-layout-constrained wp-container-core-group-is-layout-bb97f30b wp-block-group-is-layout-constrained\" style=\"padding-bottom:var(--wp--preset--spacing--x-small)\">\n<p>This involves obtaining inbound links from reliable, relevant, diverse, and high-authority websites that point to your site. It&#8217;s wise to entrust this task to professionals like our SEO agency team!<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-group is-nowrap is-layout-flex wp-container-core-group-is-layout-4a8ca3eb wp-block-group-is-layout-flex\">\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"117\" height=\"52\" src=\"https:\/\/orphic.ca\/wp-content\/uploads\/2024\/06\/Arrow-1-1-e1719776510980.png\" alt=\"\" class=\"wp-image-3234\" style=\"width:45px;height:auto\"\/><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Listing in Niche Directories<\/strong><\/h4>\n<\/div>\n\n\n\n<div class=\"wp-block-group has-global-padding is-content-justification-center is-layout-constrained wp-container-core-group-is-layout-bb97f30b wp-block-group-is-layout-constrained\" style=\"padding-bottom:var(--wp--preset--spacing--x-small)\">\n<p>Registering your website in specialized directories related to your industry or niche. These directories categorize and list websites based on specific topics (e.g., health, technology, finance), allowing your site to gain relevant backlinks and improve its visibility with a targeted audience.<\/p>\n<\/div>\n\n\n\n<div style=\"height:38px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n\n<\/div>\n<\/div>\n\n<div class=\"acf-block-dropdown-panel aligncenter wp-block-acf-dropdown-panel\" data-panel-id=\"seo-local\">\n    <div class=\"acf-block-dropdown-panel__inner\">\n<div class=\"orphic-blocks-and-functions-dropdown-button-bar align wp-block-acf-dropdown-read-more-button\">\n\t<div class=\"orphic-blocks-and-functions-dropdown-button-bar-line\"><\/div>\n        <span class=\"orphic-blocks-and-functions-dropdown-button-read-more-button\"\n              data-panel-associated-id=\"\"\n              data-panel-id=\"seo-local\">\n                <div class=\"acf-block-dropdown-read-more-button__inner\">\n\n<p>Read less<\/p>\n\n<\/div>\n                <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" fill=\"none\" viewBox=\"0 0 24 24\" stroke-width=\"1.5\" stroke=\"currentColor\" class=\"size-6\">\n                  <path stroke-linecap=\"round\" stroke-linejoin=\"round\" d=\"m19.5 8.25-7.5 7.5-7.5-7.5\" \/>\n                <\/svg>\n        <\/span>\n\t<div class=\"orphic-blocks-and-functions-dropdown-button-bar-line\"><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group has-global-padding is-content-justification-center is-layout-constrained wp-container-core-group-is-layout-1299387e wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading has-max-36-font-size\"><strong>Local SEO<\/strong><\/h2>\n\n\n\n<p class=\"has-medium-font-size\">Our local SEO service is designed for businesses offering services in specific geographic areas, whether it\u2019s at the city, regional, or even national level. Our experts tailor your content to better target these local markets and implement effective strategies on Google Maps and Google My Business. The goal is to attract consumers from targeted regions by optimizing your visibility in local search results.<\/p>\n\n\n\n<p class=\"has-medium-font-size\">Local SEO is also an effective tool for expanding your customer base. By creating content pages specific to the areas you wish to serve, you generate more qualified local traffic, which can translate into increased sales in those targeted regions.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" style=\"margin-top:var(--wp--preset--spacing--medium);margin-bottom:0\"><strong>Key Elements of Local SEO<\/strong><\/h3>\n\n\n\n<p class=\"has-medium-font-size\">To reach users from specific regions, our team implements strategies specifically designed to achieve this goal. These strategies include:<\/p>\n\n\n\n<div class=\"wp-block-group is-nowrap is-layout-flex wp-container-core-group-is-layout-4a8ca3eb wp-block-group-is-layout-flex\">\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"117\" height=\"52\" src=\"https:\/\/orphic.ca\/wp-content\/uploads\/2024\/06\/Arrow-1-1-e1719776510980.png\" alt=\"\" class=\"wp-image-3234\" style=\"width:45px;height:auto\"\/><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Creation or Optimization of Your Google My Business Listing<\/strong><\/h4>\n<\/div>\n\n\n\n<div class=\"wp-block-group has-global-padding is-content-justification-center is-layout-constrained wp-container-core-group-is-layout-bb97f30b wp-block-group-is-layout-constrained\" style=\"padding-bottom:var(--wp--preset--spacing--x-small)\">\n<p>Google My Business (GMB) is a free tool provided by Google that allows businesses to manage their online presence on the search engine and Google Maps. We offer ways to optimize your Google My Business listing to highlight your service offerings in specific regions (e.g., hours, address, photos, reviews, etc.).<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-group is-nowrap is-layout-flex wp-container-core-group-is-layout-4a8ca3eb wp-block-group-is-layout-flex\">\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"117\" height=\"52\" src=\"https:\/\/orphic.ca\/wp-content\/uploads\/2024\/06\/Arrow-1-1-e1719776510980.png\" alt=\"\" class=\"wp-image-3234\" style=\"width:45px;height:auto\"\/><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Integration of Local Keywords<\/strong><\/h4>\n<\/div>\n\n\n\n<div class=\"wp-block-group has-global-padding is-content-justification-center is-layout-constrained wp-container-core-group-is-layout-bb97f30b wp-block-group-is-layout-constrained\" style=\"padding-bottom:var(--wp--preset--spacing--x-small)\">\n<p>This involves integrating keywords such as the city or region name, along with terms related to your business activity, into the content, tags, and URLs. This helps your site rank better for your services in targeted geographic areas.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-group is-nowrap is-layout-flex wp-container-core-group-is-layout-4a8ca3eb wp-block-group-is-layout-flex\">\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"117\" height=\"52\" src=\"https:\/\/orphic.ca\/wp-content\/uploads\/2024\/06\/Arrow-1-1-e1719776510980.png\" alt=\"\" class=\"wp-image-3234\" style=\"width:45px;height:auto\"\/><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Local Citations<\/strong><\/h4>\n<\/div>\n\n\n\n<div class=\"wp-block-group has-global-padding is-content-justification-center is-layout-constrained wp-container-core-group-is-layout-bb97f30b wp-block-group-is-layout-constrained\" style=\"padding-bottom:var(--wp--preset--spacing--x-small)\">\n<p>Refers to the consistent online mention of your business name, address, and phone number across various websites, directories, and local platforms. These citations can appear on business directories like Yelp, Yellow Pages, Google My Business, or on local websites and blogs. This helps enhance your business&#8217;s credibility and visibility with search engines.<\/p>\n<\/div>\n\n\n\n<div style=\"height:38px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n<section style=\"padding-right:var(--wp--preset--spacing--x-small);padding-left:var(--wp--preset--spacing--x-small);padding-top:0;padding-bottom:0;margin-top:0;margin-bottom:0;\" class=\"lined-container alignfull alignfull wp-block-acf-lined-container has-background has-base-background-color\">\n    <div class=\"lines\">\n        <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"2\" height=\"163\" viewBox=\"0 0 2 163\" fill=\"currentColor\" preserveAspectRatio=\"none\"><path d=\"M1 0V163\" stroke=\"currentColor\"\/><\/svg>\n        <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"2\" height=\"163\" viewBox=\"0 0 2 163\" fill=\"currentColor\" preserveAspectRatio=\"none\"><path d=\"M1 0V163\" stroke=\"currentColor\"\/><\/svg>\n        <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"2\" height=\"163\" viewBox=\"0 0 2 163\" fill=\"currentColor\" preserveAspectRatio=\"none\"><path d=\"M1 0V163\" stroke=\"currentColor\"\/><\/svg>\n        <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"2\" height=\"163\" viewBox=\"0 0 2 163\" fill=\"currentColor\" preserveAspectRatio=\"none\"><path d=\"M1 0V163\" stroke=\"currentColor\"\/><\/svg>\n    <\/div>\n    <div class=\"acf-innerblocks-container\">\n\n<div style=\"height:226px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-group is-content-justification-center is-nowrap is-layout-flex wp-container-core-group-is-layout-23441af8 wp-block-group-is-layout-flex\">\n<h2 class=\"wp-block-heading has-max-36-font-size\"><strong>What is an SEO agency?<\/strong><\/h2>\n<\/div>\n\n\n\n<p class=\"has-text-align-center has-large-font-size\" style=\"margin-top:var(--wp--preset--spacing--x-small)\"><strong>Search Engine Optimization (SEO) aims to improve a website\u2019s ranking on Google and other search engines<\/strong>. A better ranking attracts more visitors, which leads to a higher conversion rate and, ultimately, increased sales!<\/p>\n\n\n\n<p class=\"has-text-align-center has-large-font-size\" style=\"margin-top:var(--wp--preset--spacing--x-small)\"><strong>An SEO agency specializes in optimizing websites to maximize their online visibility<\/strong>. It uses various methods to improve a site&#8217;s position in search results, such as keyword research, copywriting, link building (backlinks), and local SEO. The SEO process requires continuous effort over several months, but the results are well worth the investment. Our Ottawa SEO agency offers comprehensive services in organic search optimization to boost our clients&#8217; sales and help them achieve their business goals.<\/p>\n<\/div>\n\n\n\n<div style=\"height:12px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-f68ed174 wp-block-columns-is-layout-flex\" style=\"padding-top:var(--wp--preset--spacing--medium)\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.34%\">\n<figure class=\"wp-block-image aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"246\" height=\"295\" src=\"https:\/\/orphic.ca\/wp-content\/uploads\/2024\/10\/Vector.png\" alt=\"\" class=\"wp-image-4809\" style=\"width:113px;height:auto\"\/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-bottom is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.34%\"><\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-bottom is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<figure class=\"wp-block-image aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"986\" height=\"1012\" src=\"https:\/\/orphic.ca\/wp-content\/uploads\/2024\/10\/Group-350.png\" alt=\"\" class=\"wp-image-4807\" style=\"width:238px;height:auto\" srcset=\"https:\/\/orphic.ca\/wp-content\/uploads\/2024\/10\/Group-350.png 986w, https:\/\/orphic.ca\/wp-content\/uploads\/2024\/10\/Group-350-292x300.png 292w, https:\/\/orphic.ca\/wp-content\/uploads\/2024\/10\/Group-350-768x788.png 768w\" sizes=\"auto, (max-width: 986px) 100vw, 986px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:19px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<section class=\"wp-block-group alignfull has-base-color has-text-color has-global-padding is-layout-constrained wp-container-core-group-is-layout-030d7d1b wp-block-group-is-layout-constrained\" style=\"margin-top:0;margin-bottom:0;padding-top:var(--wp--preset--spacing--medium);padding-right:var(--wp--preset--spacing--x-small);padding-bottom:var(--wp--preset--spacing--medium);padding-left:var(--wp--preset--spacing--x-small)\">\n<div class=\"wp-block-group alignwide has-base-color has-text-color has-link-color wp-elements-989cbd6dd0ce4720d4b09557932a374e has-global-padding is-layout-constrained wp-container-core-group-is-layout-4b99461e wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading has-text-align-left has-text-color has-link-color has-max-36-font-size wp-elements-678e1a366322bfe961d7ade2ac8eebb8\" style=\"color:#000000\"><strong>Why is SEO important?<\/strong><\/h2>\n\n\n\n<p class=\"has-text-align-left has-text-color has-link-color wp-elements-a8f0ea4017a725da70ed0385d6462636\" style=\"color:#000000\">Search engines are heavily used by consumers, whether they&#8217;re looking for a service or a product. That&#8217;s why it\u2019s important to appear among the top search results. More specifically, SEO allows you to:<\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-e7907d97 wp-block-columns-is-layout-flex\" style=\"margin-top:var(--wp--preset--spacing--small);margin-bottom:var(--wp--preset--spacing--small)\">\n<div class=\"wp-block-column is-vertically-aligned-stretch is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-group has-base-background-color has-background has-global-padding is-layout-constrained wp-container-core-group-is-layout-951cd5c0 wp-block-group-is-layout-constrained\" style=\"border-style:none;border-width:0px;border-radius:8px;padding-top:var(--wp--preset--spacing--x-small);padding-right:var(--wp--preset--spacing--x-small);padding-bottom:var(--wp--preset--spacing--x-small);padding-left:var(--wp--preset--spacing--x-small)\">\n<div class=\"wp-block-group is-nowrap is-layout-flex wp-container-core-group-is-layout-e088cbc5 wp-block-group-is-layout-flex\">\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"117\" height=\"52\" src=\"https:\/\/orphic.ca\/wp-content\/uploads\/2024\/06\/Arrow-1-1-e1719776510980.png\" alt=\"\" class=\"wp-image-3234\" style=\"width:45px;height:auto\"\/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading has-text-color has-link-color has-x-large-font-size wp-elements-e02127898b65680715a6bf2cc1a1280f\" style=\"color:#000000\"><strong>Increase visibility<\/strong><\/h3>\n<\/div>\n\n\n\n<p class=\"has-text-color has-link-color wp-elements-f5cd3212c40f31c3fb58832a7772896a\" style=\"color:#000000\">SEO enhances your website\u2019s visibility by positioning it among the top search engine results, attracting more users and increasing traffic to your site.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-stretch is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-group has-base-background-color has-background has-global-padding is-layout-constrained wp-container-core-group-is-layout-951cd5c0 wp-block-group-is-layout-constrained\" style=\"border-radius:8px;padding-top:var(--wp--preset--spacing--x-small);padding-right:var(--wp--preset--spacing--x-small);padding-bottom:var(--wp--preset--spacing--x-small);padding-left:var(--wp--preset--spacing--x-small)\">\n<div class=\"wp-block-group is-nowrap is-layout-flex wp-container-core-group-is-layout-e088cbc5 wp-block-group-is-layout-flex\">\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"117\" height=\"52\" src=\"https:\/\/orphic.ca\/wp-content\/uploads\/2024\/06\/Arrow-1-1-e1719776510980.png\" alt=\"\" class=\"wp-image-3234\" style=\"width:45px;height:auto\"\/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading has-text-color has-link-color has-x-large-font-size wp-elements-8e2e7586bf8a7e2f2ffcad9b36c8af0d\" style=\"color:#000000\"><strong>Boost credibility<\/strong><\/h3>\n<\/div>\n\n\n\n<p class=\"has-text-color has-link-color wp-elements-75eb41bd749d59491004dd6b24048acc\" style=\"color:#000000\">Consumers tend to trust businesses that appear in the top organic search results.<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-e7907d97 wp-block-columns-is-layout-flex\" style=\"margin-top:var(--wp--preset--spacing--small);margin-bottom:var(--wp--preset--spacing--small)\">\n<div class=\"wp-block-column is-vertically-aligned-stretch is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-group has-base-background-color has-background has-global-padding is-layout-constrained wp-container-core-group-is-layout-951cd5c0 wp-block-group-is-layout-constrained\" style=\"border-style:none;border-width:0px;border-radius:8px;padding-top:var(--wp--preset--spacing--x-small);padding-right:var(--wp--preset--spacing--x-small);padding-bottom:var(--wp--preset--spacing--x-small);padding-left:var(--wp--preset--spacing--x-small)\">\n<div class=\"wp-block-group is-nowrap is-layout-flex wp-container-core-group-is-layout-e088cbc5 wp-block-group-is-layout-flex\">\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"117\" height=\"52\" src=\"https:\/\/orphic.ca\/wp-content\/uploads\/2024\/06\/Arrow-1-1-e1719776510980.png\" alt=\"\" class=\"wp-image-3234\" style=\"width:45px;height:auto\"\/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading has-text-color has-link-color has-x-large-font-size wp-elements-c5f6065ee7efc061a36d5991bacc2055\" style=\"color:#000000\"><strong>Long-term effects<\/strong><\/h3>\n<\/div>\n\n\n\n<p class=\"has-text-color has-link-color wp-elements-404a04705448bf8d873f6efdef40808e\" style=\"color:#000000\">While SEO requires ongoing effort and its effects are seen over the long term, the improvements made to your site are never lost and continue to benefit you over time!<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-stretch is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-group has-base-background-color has-background has-global-padding is-layout-constrained wp-container-core-group-is-layout-951cd5c0 wp-block-group-is-layout-constrained\" style=\"border-radius:8px;padding-top:var(--wp--preset--spacing--x-small);padding-right:var(--wp--preset--spacing--x-small);padding-bottom:var(--wp--preset--spacing--x-small);padding-left:var(--wp--preset--spacing--x-small)\">\n<div class=\"wp-block-group is-nowrap is-layout-flex wp-container-core-group-is-layout-e088cbc5 wp-block-group-is-layout-flex\">\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"117\" height=\"52\" src=\"https:\/\/orphic.ca\/wp-content\/uploads\/2024\/06\/Arrow-1-1-e1719776510980.png\" alt=\"\" class=\"wp-image-3234\" style=\"width:45px;height:auto\"\/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading has-text-color has-link-color has-x-large-font-size wp-elements-1fb497aba83ffb22322fc60c97fe9dd2\" style=\"color:#000000\"><strong>Return on investment<\/strong><\/h3>\n<\/div>\n\n\n\n<p class=\"has-text-color has-link-color wp-elements-b0d9405bc080038eb9cfcea9d0b50477\" style=\"color:#000000\">SEO is a short-term investment that provides long-lasting and continuous benefits. Once properly implemented, this strategy continues to generate traffic without additional costs.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:138px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/section>\n\n<\/div>\n<\/section>\n\n\n<div class=\"wp-block-group alignfull has-base-color has-custom-color-1-gradient-background has-text-color has-background has-link-color wp-elements-befdab3401f347a0cd51f02489b6c3a4 has-global-padding is-layout-constrained wp-container-core-group-is-layout-b0ba0110 wp-block-group-is-layout-constrained\" style=\"padding-top:var(--wp--preset--spacing--medium);padding-right:0;padding-bottom:var(--wp--preset--spacing--medium);padding-left:0\">\n<div class=\"wp-block-columns alignwide is-layout-flex wp-container-core-columns-is-layout-240db0c5 wp-block-columns-is-layout-flex\" style=\"padding-top:var(--wp--preset--spacing--small)\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading has-text-align-right has-max-36-font-size\" style=\"padding-top:0\"><strong>Want to learn more about our web marketing and SEO services in Ottawa?<\/strong><\/h3>\n\n\n\n<p class=\"has-text-align-right has-large-font-size\">Our team of experts in Ottawa  will be happy to answer your questions and introduce you to our wide range of <a href=\"https:\/\/orphic.ca\/en\/web-marketing\/\">web marketing services<\/a>. Contact our web agency today!<\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-right is-layout-flex wp-container-core-buttons-is-layout-af517213 wp-block-buttons-is-layout-flex\" style=\"margin-top:var(--wp--preset--spacing--medium)\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/orphic.ca\/en\/contact-us\/\">Contact Us<\/a><\/div>\n\n\n\n<div class=\"wp-block-button is-style-outline is-style-outline--1\"><a class=\"wp-block-button__link has-neutral-background-color has-background has-border-color has-base-border-color wp-element-button\" href=\"tel:5145534350\" style=\"border-width:1px\">+1 514-553-4350<\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"787\" src=\"https:\/\/orphic.ca\/wp-content\/uploads\/2024\/10\/Group-351-1024x787.png\" alt=\"\" class=\"wp-image-4833\" style=\"width:554px;height:auto\" srcset=\"https:\/\/orphic.ca\/wp-content\/uploads\/2024\/10\/Group-351-1024x787.png 1024w, https:\/\/orphic.ca\/wp-content\/uploads\/2024\/10\/Group-351-300x231.png 300w, https:\/\/orphic.ca\/wp-content\/uploads\/2024\/10\/Group-351-768x590.png 768w, https:\/\/orphic.ca\/wp-content\/uploads\/2024\/10\/Group-351-1536x1181.png 1536w, https:\/\/orphic.ca\/wp-content\/uploads\/2024\/10\/Group-351.png 1604w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group alignfull has-global-padding is-layout-constrained wp-container-core-group-is-layout-8224e8b1 wp-block-group-is-layout-constrained\" id=\"approche\" style=\"margin-top:0;margin-bottom:0;padding-top:var(--wp--preset--spacing--large);padding-right:var(--wp--preset--spacing--x-small);padding-bottom:var(--wp--preset--spacing--large);padding-left:var(--wp--preset--spacing--x-small)\">\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<div style=\"height:49px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-center has-max-36-font-size\" style=\"padding-bottom:var(--wp--preset--spacing--x-small)\"><strong>Our SEO Agency&#8217;s 5-Step Approach<\/strong><\/h2>\n\n\n\n<p class=\"has-text-align-center has-medium-font-size\">While each project is unique and we customize our methods for each of our clients, our SEO approach can be summarized in 5 simple steps. Contact our web agency in Ottawa to develop your own tailored strategy with us!<\/p>\n<\/div>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-group alignwide is-layout-flow wp-container-core-group-is-layout-a77db08e wp-block-group-is-layout-flow\">\n<div class=\"wp-block-group has-global-padding is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-a1188332 wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-group is-nowrap is-layout-flex wp-container-core-group-is-layout-6c531013 wp-block-group-is-layout-flex\">\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"180\" height=\"166\" src=\"https:\/\/orphic.ca\/wp-content\/uploads\/2024\/07\/Group-259-1.png\" alt=\"\" class=\"wp-image-3766\" style=\"width:110px;height:auto\"\/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading has-text-align-left has-x-large-font-size\" id=\"La-cr\u00e9ation-de-site-web-est-notre-sp\u00e9cialit\u00e9\"><strong>Kick-off Meeting<\/strong><\/h3>\n<\/div>\n\n\n\n<p>We always start developing an SEO strategy with <strong>a meeting to fully understand your business<\/strong>. During this discussion, you\u2019ll share your expectations, goals, and budget\u2014everything we need to build a plan perfectly tailored to your needs. This first step includes:<\/p>\n\n\n\n<div class=\"wp-block-group is-content-justification-left is-layout-flex wp-container-core-group-is-layout-dc2befde wp-block-group-is-layout-flex\">\n<div class=\"wp-block-group has-base-color has-neutral-background-color has-text-color has-background has-link-color wp-elements-6e3268b33fe6cfb43a9407195276e2a0 is-vertical is-layout-flex wp-container-core-group-is-layout-be5c41ef wp-block-group-is-layout-flex\" style=\"border-radius:16px;padding-top:10px;padding-right:var(--wp--preset--spacing--x-small);padding-bottom:10px;padding-left:var(--wp--preset--spacing--x-small)\">\n<p class=\"has-text-align-center has-small-font-size\"><strong>First Contact<\/strong><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-group has-base-color has-neutral-background-color has-text-color has-background has-link-color wp-elements-12fb245af6c51f25dafadbaeb1deefa3 is-vertical is-content-justification-center is-layout-flex wp-container-core-group-is-layout-be397185 wp-block-group-is-layout-flex\" style=\"border-radius:16px;padding-top:10px;padding-right:var(--wp--preset--spacing--x-small);padding-bottom:10px;padding-left:var(--wp--preset--spacing--x-small)\">\n<p class=\"has-text-align-center has-small-font-size\"><strong>Information Gathering<\/strong><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-group has-base-color has-neutral-background-color has-text-color has-background has-link-color wp-elements-c79d002ab7fc0e481625169eacf973ee is-vertical is-content-justification-center is-layout-flex wp-container-core-group-is-layout-be397185 wp-block-group-is-layout-flex\" style=\"border-radius:16px;padding-top:10px;padding-right:var(--wp--preset--spacing--x-small);padding-bottom:10px;padding-left:var(--wp--preset--spacing--x-small)\">\n<p class=\"has-text-align-center has-small-font-size\"><strong>Defining Goals and Needs<\/strong><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:120px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-group alignwide has-global-padding is-content-justification-right is-layout-constrained wp-container-core-group-is-layout-3f48afb0 wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-group has-global-padding is-content-justification-right is-layout-constrained wp-container-core-group-is-layout-ee2f88c8 wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-group is-nowrap is-layout-flex wp-container-core-group-is-layout-6c531013 wp-block-group-is-layout-flex\">\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"157\" height=\"161\" src=\"https:\/\/orphic.ca\/wp-content\/uploads\/2024\/07\/Group-260.png\" alt=\"\" class=\"wp-image-3764\" style=\"width:92px;height:auto\"\/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading has-x-large-font-size\"><strong>SEO Audit<\/strong><\/h3>\n<\/div>\n\n\n\n<p>We begin with an<strong> in-depth analysis of your website\u2019s performance<\/strong> to identify areas for improvement that will increase your visibility on search engines. Through the SEO audit, we can develop a customized SEO strategy that will help you reach your goals. This phase includes:<\/p>\n\n\n\n<div class=\"wp-block-group is-content-justification-left is-layout-flex wp-container-core-group-is-layout-dc2befde wp-block-group-is-layout-flex\">\n<div class=\"wp-block-group has-base-color has-neutral-background-color has-text-color has-background has-link-color wp-elements-38799cc804259742c4d81f071ebf559e is-vertical is-layout-flex wp-container-core-group-is-layout-be5c41ef wp-block-group-is-layout-flex\" style=\"border-radius:16px;padding-top:10px;padding-right:var(--wp--preset--spacing--x-small);padding-bottom:10px;padding-left:var(--wp--preset--spacing--x-small)\">\n<p class=\"has-text-align-center has-small-font-size\"><strong>Website performance assessment<\/strong><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-group has-base-color has-neutral-background-color has-text-color has-background has-link-color wp-elements-05eb904db000da1bd5b999caf1884bc3 is-vertical is-layout-flex wp-container-core-group-is-layout-be5c41ef wp-block-group-is-layout-flex\" style=\"border-radius:16px;padding-top:10px;padding-right:var(--wp--preset--spacing--x-small);padding-bottom:10px;padding-left:var(--wp--preset--spacing--x-small)\">\n<p class=\"has-text-align-center has-small-font-size\"><strong>Identifying Key Elements<\/strong><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:120px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-group alignwide is-layout-flow wp-container-core-group-is-layout-a77db08e wp-block-group-is-layout-flow\">\n<div class=\"wp-block-group has-global-padding is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-a1188332 wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-group is-nowrap is-layout-flex wp-container-core-group-is-layout-6c531013 wp-block-group-is-layout-flex\">\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"176\" height=\"182\" src=\"https:\/\/orphic.ca\/wp-content\/uploads\/2024\/07\/Group-261.png\" alt=\"\" class=\"wp-image-3762\" style=\"width:113px;height:auto\"\/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading has-text-align-left has-x-large-font-size\" id=\"La-cr\u00e9ation-de-site-web-est-notre-sp\u00e9cialit\u00e9\"><strong>SEO Strategy Development<\/strong><\/h3>\n<\/div>\n\n\n\n<p class=\"has-medium-font-size\">Based on the SEO audit and considering your expectations, goals, and budget, <strong>our experts create a tailored strategy for you<\/strong>. This plan will guide all the SEO efforts deployed in the coming months. At this stage, we conduct keyword research, identify content to be created, and evaluate backlink opportunities. In summary, this step includes:<\/p>\n\n\n\n<div class=\"wp-block-group is-content-justification-left is-layout-flex wp-container-core-group-is-layout-dc2befde wp-block-group-is-layout-flex\">\n<div class=\"wp-block-group has-base-color has-neutral-background-color has-text-color has-background has-link-color wp-elements-e491d3d25a2cda6b4187acbc63dfa1bd is-vertical is-layout-flex wp-container-core-group-is-layout-be5c41ef wp-block-group-is-layout-flex\" style=\"border-radius:16px;padding-top:10px;padding-right:var(--wp--preset--spacing--x-small);padding-bottom:10px;padding-left:var(--wp--preset--spacing--x-small)\">\n<p class=\"has-text-align-center has-small-font-size\"><strong>Budget assessment<\/strong><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-group has-base-color has-neutral-background-color has-text-color has-background has-link-color wp-elements-a004e993f871f9fde1e83e34485ef1e8 is-vertical is-content-justification-center is-layout-flex wp-container-core-group-is-layout-be397185 wp-block-group-is-layout-flex\" style=\"border-radius:16px;padding-top:10px;padding-right:var(--wp--preset--spacing--x-small);padding-bottom:10px;padding-left:var(--wp--preset--spacing--x-small)\">\n<p class=\"has-text-align-center has-small-font-size\"><strong>Keyword Research<\/strong><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-group has-base-color has-neutral-background-color has-text-color has-background has-link-color wp-elements-1aaa6ab29b1c54b67582c7096c52e12c is-vertical is-content-justification-center is-layout-flex wp-container-core-group-is-layout-be397185 wp-block-group-is-layout-flex\" style=\"border-radius:16px;padding-top:10px;padding-right:var(--wp--preset--spacing--x-small);padding-bottom:10px;padding-left:var(--wp--preset--spacing--x-small)\">\n<p class=\"has-text-align-center has-small-font-size\"><strong>Content identification<\/strong><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-group has-base-color has-neutral-background-color has-text-color has-background has-link-color wp-elements-c7ae3a34d61700bd6eb8183f2144f976 is-vertical is-content-justification-center is-layout-flex wp-container-core-group-is-layout-be397185 wp-block-group-is-layout-flex\" style=\"border-radius:16px;padding-top:10px;padding-right:var(--wp--preset--spacing--x-small);padding-bottom:10px;padding-left:var(--wp--preset--spacing--x-small)\">\n<p class=\"has-text-align-center has-small-font-size\"><strong>Backlink opportunities<\/strong><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:120px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-group alignwide has-global-padding is-content-justification-right is-layout-constrained wp-container-core-group-is-layout-3f48afb0 wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-group has-global-padding is-content-justification-right is-layout-constrained wp-container-core-group-is-layout-ee2f88c8 wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-group is-nowrap is-layout-flex wp-container-core-group-is-layout-6c531013 wp-block-group-is-layout-flex\">\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"157\" height=\"150\" src=\"https:\/\/orphic.ca\/wp-content\/uploads\/2024\/07\/Group-262.png\" alt=\"\" class=\"wp-image-3760\" style=\"width:114px;height:auto\"\/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading has-x-large-font-size\"><strong>SEO Strategy Implementation<\/strong><\/h3>\n<\/div>\n\n\n\n<p class=\"has-medium-font-size\">Once we have your approval, <strong>we begin implementing the initial stages of the established plan<\/strong>. We are<strong> always available <\/strong>if you wish to make adjustments to your SEO strategy as it evolves over time. This step includes:<\/p>\n\n\n\n<div class=\"wp-block-group is-content-justification-left is-layout-flex wp-container-core-group-is-layout-dc2befde wp-block-group-is-layout-flex\">\n<div class=\"wp-block-group has-base-color has-neutral-background-color has-text-color has-background has-link-color wp-elements-eb2bcfce2836adf9329b867b3e190bde is-vertical is-layout-flex wp-container-core-group-is-layout-be5c41ef wp-block-group-is-layout-flex\" style=\"border-radius:16px;padding-top:10px;padding-right:var(--wp--preset--spacing--x-small);padding-bottom:10px;padding-left:var(--wp--preset--spacing--x-small)\">\n<p class=\"has-text-align-center has-small-font-size\"><strong>Content creation<\/strong><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-group has-base-color has-neutral-background-color has-text-color has-background has-link-color wp-elements-b4ae644290dff55e6092eb4f604e615d is-vertical is-layout-flex wp-container-core-group-is-layout-be5c41ef wp-block-group-is-layout-flex\" style=\"border-radius:16px;padding-top:10px;padding-right:var(--wp--preset--spacing--x-small);padding-bottom:10px;padding-left:var(--wp--preset--spacing--x-small)\">\n<p class=\"has-text-align-center has-small-font-size\"><strong>Link building<\/strong><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:120px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-group alignwide is-layout-flow wp-container-core-group-is-layout-a77db08e wp-block-group-is-layout-flow\">\n<div class=\"wp-block-group has-global-padding is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-a1188332 wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-group is-nowrap is-layout-flex wp-container-core-group-is-layout-6c531013 wp-block-group-is-layout-flex\">\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"158\" src=\"https:\/\/orphic.ca\/wp-content\/uploads\/2024\/07\/Group-263.png\" alt=\"\" class=\"wp-image-3757\" style=\"width:99px;height:auto\"\/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading has-text-align-left has-x-large-font-size\" id=\"La-cr\u00e9ation-de-site-web-est-notre-sp\u00e9cialit\u00e9\"><strong>Performance Monitoring and Reporting<\/strong><span id=\"docs-internal-guid-8171a77f-7fff-6f83-d430-2b4e9dd473e0\"><span style=\"font-size: 11pt; font-family: Arial, sans-serif; color: rgb(0, 0, 0); background-color: transparent; font-weight: 700; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; vertical-align: baseline;\"><\/span><\/span><\/h3>\n<\/div>\n\n\n\n<p>We like to conduct monthly check-ins with our clients to <strong>update you on your website&#8217;s performance (via key success indicators) and the SEO efforts<\/strong> carried out over the past month. The frequency of these meetings can be adjusted according to your needs. This includes:<\/p>\n\n\n\n<div class=\"wp-block-group is-content-justification-left is-layout-flex wp-container-core-group-is-layout-dc2befde wp-block-group-is-layout-flex\">\n<div class=\"wp-block-group has-base-color has-neutral-background-color has-text-color has-background has-link-color wp-elements-984baaf3ee04b7e393ff61ea9a269d9c is-vertical is-layout-flex wp-container-core-group-is-layout-be5c41ef wp-block-group-is-layout-flex\" style=\"border-radius:16px;padding-top:10px;padding-right:var(--wp--preset--spacing--x-small);padding-bottom:10px;padding-left:var(--wp--preset--spacing--x-small)\">\n<p class=\"has-text-align-center has-small-font-size\"><strong>Monthly monitoring<\/strong><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-group has-base-color has-neutral-background-color has-text-color has-background has-link-color wp-elements-38c14326ef7a09ab8f6ada840be8fd44 is-vertical is-content-justification-center is-layout-flex wp-container-core-group-is-layout-be397185 wp-block-group-is-layout-flex\" style=\"border-radius:16px;padding-top:10px;padding-right:var(--wp--preset--spacing--x-small);padding-bottom:10px;padding-left:var(--wp--preset--spacing--x-small)\">\n<p class=\"has-text-align-center has-small-font-size\"><strong>Performance report<\/strong><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:120px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n\n\n\n<section class=\"wp-block-group alignfull has-base-color has-custom-color-1-gradient-background has-text-color has-background has-global-padding is-layout-constrained wp-container-core-group-is-layout-030d7d1b wp-block-group-is-layout-constrained\" style=\"margin-top:0;margin-bottom:0;padding-top:var(--wp--preset--spacing--medium);padding-right:var(--wp--preset--spacing--x-small);padding-bottom:var(--wp--preset--spacing--medium);padding-left:var(--wp--preset--spacing--x-small)\">\n<div style=\"height:91px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-group alignwide has-base-color has-text-color has-link-color wp-elements-9b7a4bdd08ff879fd4d78ec0370c1e19 has-global-padding is-layout-constrained wp-container-core-group-is-layout-4b99461e wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading alignwide has-text-align-center has-max-36-font-size\"><strong>Why work with our SEO agency?<\/strong><\/h2>\n\n\n\n<div class=\"wp-block-columns alignwide is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading has-x-large-font-size\"><strong>A proactive SEO agency<\/strong><\/h3>\n\n\n\n<p class=\"has-medium-font-size\">We are passionate about the world of the web and genuinely enjoy seeing our clients\u2019 websites evolve and improve in performance. This passion drives us to always stay on top of the best opportunities to optimize each site. Thanks to this proactive approach, we provide our clients with unparalleled SEO optimization.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading has-x-large-font-size\"><strong>Our priority: results that satisfy you<\/strong><\/h3>\n\n\n\n<p class=\"has-medium-font-size\">At Orphic, our clients&#8217; success is our greatest motivation. That&#8217;s why our approach is focused on maximizing the return on SEO efforts to deliver results that exceed your expectations. To achieve this, we have developed a comprehensive SEO service that adapts to the needs of both small and large businesses in Ottawa.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns alignwide is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading has-x-large-font-size\"><strong>A team that rivals the biggest brands<\/strong><\/h3>\n\n\n\n<p class=\"has-medium-font-size\">Our SEO agency stands out with a professional team, where each member\u2019s talent is fully utilized. This allows us to produce high-quality work that competes with the biggest brands! Additionally, we distinguish ourselves with our highly personalized approach, an asset greatly appreciated by our clients.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading has-x-large-font-size\"><strong>Transparency at the heart of our approach<\/strong><\/h3>\n\n\n\n<p class=\"has-medium-font-size\">We believe transparency is essential to a successful business relationship, especially in SEO. Since SEO work spans several months, we maintain regular communication to keep you informed about the actions being taken and your site&#8217;s performance. This approach allows us to build a relationship of trust with our clients.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:148px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n<\/section>\n\n\n\n<div class=\"wp-block-group alignfull has-contrast-background-color has-background has-global-padding is-layout-constrained wp-container-core-group-is-layout-3b196e16 wp-block-group-is-layout-constrained\" id=\"approche\" style=\"margin-top:0;margin-bottom:0;padding-top:var(--wp--preset--spacing--x-small);padding-right:var(--wp--preset--spacing--x-small);padding-bottom:var(--wp--preset--spacing--x-small);padding-left:var(--wp--preset--spacing--x-small)\">\n<div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\" style=\"padding-right:0;padding-left:0\">\n<h3 class=\"wp-block-heading has-text-align-center has-base-color has-text-color has-link-color has-max-36-font-size wp-elements-4917f4de0d0bfbc99d11ac1512329cb7\" style=\"padding-top:0;padding-bottom:var(--wp--preset--spacing--x-small)\">Trust our SEO company in Ottawa today!<\/h3>\n\n\n\n<p class=\"has-text-align-center has-base-color has-text-color has-link-color wp-elements-3cb53ed5098afc16935d01e6dfff42ce\">Enhance your online presence with the expertise of the Orphic team, your SEO partner in Ottawa. Contact us for a free quote!<\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-74ef2efe wp-block-buttons-is-layout-flex\" style=\"margin-top:var(--wp--preset--spacing--medium)\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/orphic.ca\/en\/contact-us\/\">Contact Us<\/a><\/div>\n\n\n\n<div class=\"wp-block-button is-style-outline is-style-outline--2\"><a class=\"wp-block-button__link has-base-color has-contrast-background-color has-text-color has-background has-link-color has-border-color has-base-border-color wp-element-button\" href=\"tel:5145534350\" style=\"border-width:1px\">+1 514-553-4350<\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:83px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<div style=\"height:91px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-center has-max-36-font-size\" style=\"padding-top:0;padding-bottom:var(--wp--preset--spacing--small)\"><strong>FAQ about our SEO services<\/strong><\/h2>\n\n\n<div class=\"orphic-block-and-functions-FAQ align wp-block-acf-faq\" style=\"\n    --background-color: rgb(49,47,49);\n    --text-color: #ffffff;\n    --line-break-color: rgb(49,47,49);\n    --line-break-color-hover: rgb(255,255,255);\n\">\n                <section class=\"orphic-block-and-functions-FAQ__section\" style=\"display: block;\">\n            <ul>\n                                    <li>\n                                                <h3 class=\"orphic-block-and-functions-FAQ__section__question\" data-response-id=\"47090ef1-f2fd-442c-885c-1bcb19aa98f8\">\n                            What are the key elements of a successful SEO strategy?                            <span class=\"orphic-block-and-functions-FAQ__section__icon\">\n                                <span class=\"orphic-block-and-functions-FAQ__section__icon__left\"><\/span>\n                                <span class=\"orphic-block-and-functions-FAQ__section__icon__right\"><\/span>\n                            <\/span>\n                        <\/h3>\n                        <p class=\"orphic-block-and-functions-FAQ__section__response\" data-response-id=\"47090ef1-f2fd-442c-885c-1bcb19aa98f8\">\n                            <span>\n                                A successful SEO strategy relies on three key elements. First, technical SEO, which includes optimizing the site&#8217;s structure, improving loading speed, and fixing technical errors that could affect performance. Next, optimized content plays a crucial role: this involves creating relevant and engaging content that incorporates targeted keywords to meet users\u2019 needs and capture their attention. Finally, off-page SEO, which includes acquiring quality backlinks from reliable sites, helps to strengthen the site\u2019s authority. When these three pillars are well-balanced, they are essential for maximizing SEO performance and achieving strong search engine rankings.                            <\/span>\n                        <\/p>\n                        <span class=\"orphic-block-and-functions-FAQ__section__break__line\"><\/span>\n                    <\/li>\n                                    <li>\n                                                <h3 class=\"orphic-block-and-functions-FAQ__section__question\" data-response-id=\"cd62da2b-b365-46d3-9c5c-e55bc526665a\">\n                            What is the cost of your SEO services?                            <span class=\"orphic-block-and-functions-FAQ__section__icon\">\n                                <span class=\"orphic-block-and-functions-FAQ__section__icon__left\"><\/span>\n                                <span class=\"orphic-block-and-functions-FAQ__section__icon__right\"><\/span>\n                            <\/span>\n                        <\/h3>\n                        <p class=\"orphic-block-and-functions-FAQ__section__response\" data-response-id=\"cd62da2b-b365-46d3-9c5c-e55bc526665a\">\n                            <span>\n                                The cost of our SEO services varies based on the size of your project, the goals to be achieved, and the actions needed to improve your ranking. We offer tailored solutions to fit your needs and budget.                            <\/span>\n                        <\/p>\n                        <span class=\"orphic-block-and-functions-FAQ__section__break__line\"><\/span>\n                    <\/li>\n                                    <li>\n                                                <h3 class=\"orphic-block-and-functions-FAQ__section__question\" data-response-id=\"62ddd876-9c7a-47a7-a623-de797544c81a\">\n                            Why choose SEO over paid advertising (SEA)?                            <span class=\"orphic-block-and-functions-FAQ__section__icon\">\n                                <span class=\"orphic-block-and-functions-FAQ__section__icon__left\"><\/span>\n                                <span class=\"orphic-block-and-functions-FAQ__section__icon__right\"><\/span>\n                            <\/span>\n                        <\/h3>\n                        <p class=\"orphic-block-and-functions-FAQ__section__response\" data-response-id=\"62ddd876-9c7a-47a7-a623-de797544c81a\">\n                            <span>\n                                SEO provides long-lasting, organic results, whereas paid advertising (SEA) delivers immediate but temporary results. SEO is a long-term investment that generates consistent traffic without additional costs once the strategy is fully implemented.                            <\/span>\n                        <\/p>\n                        <span class=\"orphic-block-and-functions-FAQ__section__break__line\"><\/span>\n                    <\/li>\n                                    <li>\n                                                <h3 class=\"orphic-block-and-functions-FAQ__section__question\" data-response-id=\"cdfdb490-2817-493e-864d-a4c13cb0d6c0\">\n                            Who can benefit from an SEO agency\u2019s services?                            <span class=\"orphic-block-and-functions-FAQ__section__icon\">\n                                <span class=\"orphic-block-and-functions-FAQ__section__icon__left\"><\/span>\n                                <span class=\"orphic-block-and-functions-FAQ__section__icon__right\"><\/span>\n                            <\/span>\n                        <\/h3>\n                        <p class=\"orphic-block-and-functions-FAQ__section__response\" data-response-id=\"cdfdb490-2817-493e-864d-a4c13cb0d6c0\">\n                            <span>\n                                Any business looking to improve its online visibility can benefit from an SEO agency. Whether you\u2019re a small business, an SME, or a large brand, we tailor our strategies to meet your specific needs.                            <\/span>\n                        <\/p>\n                        <span class=\"orphic-block-and-functions-FAQ__section__break__line\"><\/span>\n                    <\/li>\n                                    <li>\n                                                <h3 class=\"orphic-block-and-functions-FAQ__section__question\" data-response-id=\"f5d0951f-c509-43b2-b96c-ae6f2f722c8b\">\n                            Can SEO help improve my online sales?                            <span class=\"orphic-block-and-functions-FAQ__section__icon\">\n                                <span class=\"orphic-block-and-functions-FAQ__section__icon__left\"><\/span>\n                                <span class=\"orphic-block-and-functions-FAQ__section__icon__right\"><\/span>\n                            <\/span>\n                        <\/h3>\n                        <p class=\"orphic-block-and-functions-FAQ__section__response\" data-response-id=\"f5d0951f-c509-43b2-b96c-ae6f2f722c8b\">\n                            <span>\n                                Absolutely! Good SEO attracts qualified traffic, meaning visitors who are genuinely interested in your products or services. By optimizing conversion pages (product pages, technical sheets, etc.) and improving user experience, SEO can directly increase your sales and conversion rate.                            <\/span>\n                        <\/p>\n                        <span class=\"orphic-block-and-functions-FAQ__section__break__line\"><\/span>\n                    <\/li>\n                                    <li>\n                                                <h3 class=\"orphic-block-and-functions-FAQ__section__question\" data-response-id=\"bc5ee85c-9518-4829-869a-3e2b88d0bd14\">\n                            How do you measure the success of an SEO strategy?                            <span class=\"orphic-block-and-functions-FAQ__section__icon\">\n                                <span class=\"orphic-block-and-functions-FAQ__section__icon__left\"><\/span>\n                                <span class=\"orphic-block-and-functions-FAQ__section__icon__right\"><\/span>\n                            <\/span>\n                        <\/h3>\n                        <p class=\"orphic-block-and-functions-FAQ__section__response\" data-response-id=\"bc5ee85c-9518-4829-869a-3e2b88d0bd14\">\n                            <span>\n                                The success of an SEO strategy is measured by various indicators, including increased organic traffic, improved search engine rankings, conversion rates, and user engagement. We provide regular reports to track these performances and adjust the strategy as needed.                            <\/span>\n                        <\/p>\n                        <span class=\"orphic-block-and-functions-FAQ__section__break__line\"><\/span>\n                    <\/li>\n                                    <li>\n                                                <h3 class=\"orphic-block-and-functions-FAQ__section__question\" data-response-id=\"a75936fd-d093-4175-a924-cbb6f27870e6\">\n                            Does SEO work for multilingual websites?                            <span class=\"orphic-block-and-functions-FAQ__section__icon\">\n                                <span class=\"orphic-block-and-functions-FAQ__section__icon__left\"><\/span>\n                                <span class=\"orphic-block-and-functions-FAQ__section__icon__right\"><\/span>\n                            <\/span>\n                        <\/h3>\n                        <p class=\"orphic-block-and-functions-FAQ__section__response\" data-response-id=\"a75936fd-d093-4175-a924-cbb6f27870e6\">\n                            <span>\n                                Yes, SEO can absolutely be applied to multilingual websites. It\u2019s important to optimize each language version of the site with keywords relevant to the language and target market. Hreflang tags are also essential to indicate to search engines which language version to show to the user.                            <\/span>\n                        <\/p>\n                        <span class=\"orphic-block-and-functions-FAQ__section__break__line\"><\/span>\n                    <\/li>\n                                    <li>\n                                                <h3 class=\"orphic-block-and-functions-FAQ__section__question\" data-response-id=\"02063d66-6fa5-4bf5-9555-2dea40264823\">\n                            How long does it take to see SEO results?                            <span class=\"orphic-block-and-functions-FAQ__section__icon\">\n                                <span class=\"orphic-block-and-functions-FAQ__section__icon__left\"><\/span>\n                                <span class=\"orphic-block-and-functions-FAQ__section__icon__right\"><\/span>\n                            <\/span>\n                        <\/h3>\n                        <p class=\"orphic-block-and-functions-FAQ__section__response\" data-response-id=\"02063d66-6fa5-4bf5-9555-2dea40264823\">\n                            <span>\n                                SEO results can take several months to materialize, typically between 3 and 6 months. Since SEO is a long-term process, each optimization contributes to gradual improvements over time.                            <\/span>\n                        <\/p>\n                        <span class=\"orphic-block-and-functions-FAQ__section__break__line\"><\/span>\n                    <\/li>\n                                    <li>\n                                                <h3 class=\"orphic-block-and-functions-FAQ__section__question\" data-response-id=\"c591274c-bb1c-4c42-ac6f-8e7137d5650d\">\n                            Why does SEO take so long?                            <span class=\"orphic-block-and-functions-FAQ__section__icon\">\n                                <span class=\"orphic-block-and-functions-FAQ__section__icon__left\"><\/span>\n                                <span class=\"orphic-block-and-functions-FAQ__section__icon__right\"><\/span>\n                            <\/span>\n                        <\/h3>\n                        <p class=\"orphic-block-and-functions-FAQ__section__response\" data-response-id=\"c591274c-bb1c-4c42-ac6f-8e7137d5650d\">\n                            <span>\n                                SEO takes time because it\u2019s an organic process. Search engines need to crawl and index the new optimizations on your site. Additionally, SEO results accumulate progressively as the site gains authority and relevance. Unlike paid advertising, SEO results are sustainable but require a long-term approach.                            <\/span>\n                        <\/p>\n                        <span class=\"orphic-block-and-functions-FAQ__section__break__line\"><\/span>\n                    <\/li>\n                            <\/ul>\n        <\/section>\n    \n\n<\/div>\n\n    <!-- Schema optimized by Orphic -->\n    <script type=\"application\/ld+json\">\n        {\"@context\":\"https:\\\/\\\/schema.org\",\"@type\":\"FAQPage\",\"mainEntity\":[{\"@type\":\"Question\",\"name\":\"What are the key elements of a successful SEO strategy?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"A successful SEO strategy relies on three key elements. First, technical SEO, which includes optimizing the site's structure, improving loading speed, and fixing technical errors that could affect performance. Next, optimized content plays a crucial role: this involves creating relevant and engaging content that incorporates targeted keywords to meet users\\u2019 needs and capture their attention. Finally, off-page SEO, which includes acquiring quality backlinks from reliable sites, helps to strengthen the site\\u2019s authority. When these three pillars are well-balanced, they are essential for maximizing SEO performance and achieving strong search engine rankings.\"}},{\"@type\":\"Question\",\"name\":\"What is the cost of your SEO services?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"The cost of our SEO services varies based on the size of your project, the goals to be achieved, and the actions needed to improve your ranking. We offer tailored solutions to fit your needs and budget.\"}},{\"@type\":\"Question\",\"name\":\"Why choose SEO over paid advertising (SEA)?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"SEO provides long-lasting, organic results, whereas paid advertising (SEA) delivers immediate but temporary results. SEO is a long-term investment that generates consistent traffic without additional costs once the strategy is fully implemented.\"}},{\"@type\":\"Question\",\"name\":\"Who can benefit from an SEO agency\\u2019s services?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Any business looking to improve its online visibility can benefit from an SEO agency. Whether you\\u2019re a small business, an SME, or a large brand, we tailor our strategies to meet your specific needs.\"}},{\"@type\":\"Question\",\"name\":\"Can SEO help improve my online sales?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Absolutely! Good SEO attracts qualified traffic, meaning visitors who are genuinely interested in your products or services. By optimizing conversion pages (product pages, technical sheets, etc.) and improving user experience, SEO can directly increase your sales and conversion rate.\"}},{\"@type\":\"Question\",\"name\":\"How do you measure the success of an SEO strategy?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"The success of an SEO strategy is measured by various indicators, including increased organic traffic, improved search engine rankings, conversion rates, and user engagement. We provide regular reports to track these performances and adjust the strategy as needed.\"}},{\"@type\":\"Question\",\"name\":\"Does SEO work for multilingual websites?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Yes, SEO can absolutely be applied to multilingual websites. It\\u2019s important to optimize each language version of the site with keywords relevant to the language and target market. Hreflang tags are also essential to indicate to search engines which language version to show to the user.\"}},{\"@type\":\"Question\",\"name\":\"How long does it take to see SEO results?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"SEO results can take several months to materialize, typically between 3 and 6 months. Since SEO is a long-term process, each optimization contributes to gradual improvements over time.\"}},{\"@type\":\"Question\",\"name\":\"Why does SEO take so long?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"SEO takes time because it\\u2019s an organic process. Search engines need to crawl and index the new optimizations on your site. Additionally, SEO results accumulate progressively as the site gains authority and relevance. Unlike paid advertising, SEO results are sustainable but require a long-term approach.\"}}]};\n    <\/script>\n\n\n\n<div style=\"height:140px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>We are Orphic, the Ottawa SEO agency dedicated to optimizing your online visibility. Want to learn more about our web marketing and SEO services in Ottawa? Our team of experts in Ottawa will be happy to answer your questions and introduce you to our wide range of web marketing services. Contact our web agency today! [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":2090,"parent":4920,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"no-title","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-4984","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/orphic.ca\/en\/wp-json\/wp\/v2\/pages\/4984","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/orphic.ca\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/orphic.ca\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/orphic.ca\/en\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/orphic.ca\/en\/wp-json\/wp\/v2\/comments?post=4984"}],"version-history":[{"count":2,"href":"https:\/\/orphic.ca\/en\/wp-json\/wp\/v2\/pages\/4984\/revisions"}],"predecessor-version":[{"id":4986,"href":"https:\/\/orphic.ca\/en\/wp-json\/wp\/v2\/pages\/4984\/revisions\/4986"}],"up":[{"embeddable":true,"href":"https:\/\/orphic.ca\/en\/wp-json\/wp\/v2\/pages\/4920"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/orphic.ca\/en\/wp-json\/wp\/v2\/media\/2090"}],"wp:attachment":[{"href":"https:\/\/orphic.ca\/en\/wp-json\/wp\/v2\/media?parent=4984"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}