CAIJ – Centre d’Accès à l’Information Juridique
Promoting CAIJ’s unique added value
With the realization of CAIJ’s new strategic plan, a redesign of the website was necessary to better respond to the organization’s communication strategy and objectives. In partnership with Communication Buena Onda, Orphic redesigned the CAIJ website in 2018. It was only natural to continue this collaboration for this new iteration.
Addressing a variety of professionals, in one place
CAIJ caters to many different professional profiles, each with specific needs and expectations in terms of legal information. This context creates communication and user interface (UI/UX) challenges, which is why we made sure that everyone can navigate the site intuitively and find content relevant to them, whatever their profile and the reason for their visit to the website.
Ensuring a smooth transition to the new website
The transition to the new website needed to not affect existing organic traffic, a crucial aspect for the continuity of CAIJ’s services and online visibility. We have therefore implemented robust SEO practices to maintain and improve organic traffic. Content migration was carefully planned and executed to avoid any loss of visibility.
Integrating content strategically
Thanks to the contribution of our partner Communication Buena Onda, the copywriting and design of the website were carried out strategically. Each section of the site has been designed to meet CAIJ’s communication and business objectives, while taking into account the specific needs of each profile type.
Strategic collaboration
Thanks to the contribution of Communication Buena Onda, our communications partner for various mandates, the writing and design of the website were strategically carried out to meet the customer’s communications and business objectives.
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